aha, the regional OTT platform, proclaims the appointment of Umesh Kaipenchery as senior vp and head of the Non-Subscription Income division. He brings over 15 years of expertise in digital advert monetisation, gross sales management, and strategic planning.
Previous to this, Kaipenchery was the nationwide head at Sony Liv, the place he led gross sales groups. He has labored with main corporations like Savaan, Yahoo, and Cyber Media, constructing experience in gross sales and income progress.
In his new function at aha, he might be accountable for increasing and optimising the platform’s non-subscription income channels, together with promoting, model options, and YouTube. His efforts will additional contribute to aha’s progress and reinforce its market management.
Ravikant Sabnavis, CEO of aha OTT, says, “We’re delighted to have Umesh on board as a part of our management crew. Along with his intensive expertise, he’ll play an important function in increasing and strengthening our non-subscription income streams, driving larger worth for our viewers and stakeholders.”
Written with the View : afaqs