In a brand new chapter for bikers, TVS Raider has launched an built-in marketing campaign titled Name of the Depraved, inviting riders to unleash their internal “depraved” and really feel the joys of the journey. Conceptualised by FCB Kinnect, the marketing campaign embodies the model’s spirit of embracing one’s most depraved self, powered by the model’s all-new iGO function and upgraded efficiency.
In a brand new movie designed for Gen Z thrill-seekers who crave pace, energy, and individuality, this movie is a cinematic masterpiece which takes viewers on an adrenaline-fueled journey by way of a vibrant cityscape, showcasing the trendy new look and standout options of the TVS Raider. Impressed by superhero lore, the movie evokes the sensation of driving to reply the ‘name of the depraved’.
Talking on the marketing campaign, Rohan Mehta, CEO, FCB Kinnect & FCB/SIX India, mentioned, “A very highly effective concept speaks volumes, even in silence. By reworking a pointy perception right into a cinematic expertise, we’ve captured the daring spirit of the TVS Raider in a manner that’s as unforgettable because the journey itself.”
Nishant Pratap, Group Government Artistic Director (South), FCB Kinnect, added, “The brand new Raider epic is a pure adrenaline kick at 24 frames a second. Our intent was to remain true to our depraved roots and have a good time the million-plus Raiders on the market. Being the quickest in its class, skinned within the spanking-new Nardo Gray, we simply needed to make a movie that deserves saying its arrival.”
The marketing campaign is dwell throughout digital and tv.
Written with the View : afaqs