Truecaller, the worldwide communications platform, has introduced the appointment of Archana Roche as world head of measurement & analytics for its quickly rising Advert Options enterprise. This strategic rent displays Truecaller’s deepening give attention to constructing a world-class promoting ecosystem powered by data-driven insights, clear metrics, and enterprise affect.
Bringing over 18 years of expertise in digital measurement, advert effectiveness, and knowledge technique, Archana joins Truecaller from Aleph, the place she served as world lead for Meta Measurement. In her earlier function, she led advertising effectiveness initiatives throughout Europe, Africa, and APAC, driving adoption of superior methodologies corresponding to incrementality testing, raise research, and Advertising and marketing Combine Modeling (MMM). Her profession spans strategic roles at Tata Motors, Pidilite, and Future Group—anchoring her experience in each digital-first and conventional advertising environments.
“Measurement might be a defining issue within the subsequent section of progress for Truecaller Advert Options,” stated Archana Roche. “We’re constructing a measurement framework rooted in belief, precision, and accountability—making certain each advert greenback delivers readability and actual enterprise outcomes. Our mission is to create an ecosystem the place advertisers not solely measure what issues, but additionally act on it with confidence.”
Talking on her appointment, Hemant Arora, VP International Adverts Enterprise at Truecaller stated, “I am delighted to welcome Archana on board. Underneath her management, Truecaller Advert Options will proceed to evolve its analytics capabilities—integrating efficiency metrics throughout the shopper journey, from consciousness to conversion. This transfer reinforces Truecaller’s ambition to supply a complete, insight-led promoting platform that delivers each scale and precision”.
Written with the View : afaqs
