Titan, a watchmaker model, has unveiled a rare 40ft x 40ft billboard in Mumbai, designed to showcase its newly launched ‘Titan Stellar’ assortment. This dynamic set up blends design innovation with superior expertise, that includes a motorised moon show that displays the lunar phases, capturing the essence of precision and celestial magnificence inherent within the Stellar timepieces. The billboard, strategically positioned in a heavy-traffic zone, transforms a conventional commercial into an immersive model expertise that celebrates the cosmic inspiration behind the gathering.
Enhancing this execution is using neon acrylic pins and backlit components, which lend a futuristic and radiant aesthetic to the billboard. The motorised moon mechanism, transitioning via the lunar phases, displays the artistry and class of the watches. Because the day fades into evening, the billboard undergoes a mesmerising transformation, with the moon glowing brighter and the show evolving right into a hanging celestial spectacle.
Commenting on the billboard, Aparna Ravi, advertising and marketing head, Titan Watches mentioned, “The Titan Stellar assortment is an ode to the sweetness and precision of celestial actions, and we sought an progressive technique to deliver that to life. Our collaboration with Laqshya Media Group has resulted in a inventive billboard that includes a motorized moon show and superior neon lighting, showcasing the intricate craftsmanship and innovation that outline the Stellar assortment. Our goal was to create an enticing expertise that mirrors the inspiration precision and class of our watches, and we hope it leaves a long-lasting impression on all who expertise it.”
Amarjeet Singh Hudda, COO, Laqshya Media, mentioned, “At Laqshya Media Group, we consider in pushing the boundaries of what’s doable in outside promoting. This progressive billboard set up showcases the precision and great thing about Titan Stellar assortment and marks a big leap in how manufacturers can interact audiences within the outside house. We’re proud to have created a visible expertise that’s as dynamic and timeless because the watches themselves, and this marketing campaign showcases the way forward for interactive, immersive promoting.”
Written with the View : afaqs