Tic Tac, the confectionery model from the Ferrero Group, has launched a digital marketing campaign titled ‘Refresh Your Vibe’ in collaboration with music producer and influencer Yashraj Mukhate. The marketing campaign invitations people throughout India to take part by participating with music as a type of artistic expression.
As a part of the initiative, members are inspired to file and submit a video finishing the observe “Kyunki Meri Tic Tac Life Hai,” composed by Mukhate. Entries will be uploaded to the marketing campaign microsite, and one chosen video shall be featured alongside Mukhate in an official music launch. Phrases and situations apply.2, 2025. Members can submit performances that embrace singing, dancing, or just participating with the marketing campaign jingle. Expressing enthusiasm in regards to the marketing campaign, Zoher Kapuswala, advertising head, Tablets & Gums, Ferrero India stated, with ‘Refresh Your Vibe,’ we’re talking the cultural language of our core shoppers. Music is without doubt one of the strongest types of self-expression right now. Partnering with Yashraj Mukhate helps us join authentically with youth and popular culture. That is our third collaboration with Yashraj, and every time, it’s been about creating one thing enjoyable, and recent. This time we’re not simply working a marketing campaign – we’re inviting our shoppers to be co-creators of the tradition they love.”
The competition runs from July 11 to July 26, 2025. The ultimate video that includes the chosen winner shall be launched on August 22, 2025. Members can submit performances that embrace singing, dancing, or just participating with the marketing campaign jingle.
Along with the principle function alternative, the marketing campaign additionally provides different incentives, together with each day live performance vouchers and weekly giveaways reminiscent of moveable audio system. The winner shall be introduced on July 30.
Commenting on the marketing campaign, Zoher Kapuswala, advertising head, Tablets & Gums, Ferrero India, stated: “With ‘Refresh Your Vibe,’ we intention to attach with youthful audiences via a format that encourages creativity and participation. Collaborating with Yashraj Mukhate for the third time permits us to additional discover interactive and culturally related methods to interact with our shoppers.”
Written with the View : afaqs
