The Logical Indian has partnered with RVCJ Media Group, marking a strategic collaboration geared toward increasing their attain and enhancing digital content material choices. The announcement was made on the second version of RVCJ-owned Advertising and marketing Thoughts’s coveted flagship awards gala, Millennial Achievers, in Mumbai.
Abhishek Mazumdar, co-founder and CEO of The Logical Indian, introduced the platform’s partnership with RVCJ Media Group, aiming to construct a number one digital media conglomerate targeted on artistic and accountable content material.
The partnership combines RVCJ Media’s leisure attain with The Logical Indian’s credibility, providing manufacturers content material advertising and marketing options.
Talking concerning the alliance, Abhishek Mazumdar stated, “This isn’t nearly scaling operations; it’s about scaling impression. The Logical Indian will proceed to be a platform for reality and transformation, working with full editorial independence. Now, with the backing of RVCJ Media Group, we now have entry to cutting-edge expertise, enhanced manufacturing capabilities, and a considerably bigger viewers base, enabling us to go deeper and wider.”
The group plans to deal with vernacular storytelling to increase into Tier 2 and Tier 3 markets, creating content material tailor-made to various communities.
Aziz Khan, co-founder and CRO, RVCJ Media, commented: “AI is revolutionizing our means to attach with audiences. Localizing content material and delivering personalised experiences, this partnership positions us to take the lead in India’s digital panorama. By combining The Logical Indian’s credibility with our infrastructure, we’re able to create content material that entertains, informs, and empowers.”
As a part of this alliance, Atul Dwivedi, co-founder, Advertising and marketing Thoughts, has additionally assumed the extra position of president– income and model partnerships at The Logical Indian.
In his newly reimagined position, Atul will deal with strengthening the income mannequin of The Logical Indian by facilitating strategic model collaborations, increasing each on-line and offline mental properties, and prioritising Trigger Advertising and marketing, CSR, and ESG efforts the place The Logical Indian already holds a commanding place.
“At the moment’s audiences demand authenticity and worth. Collectively, our platforms are set to ship unmatched storytelling that engages audiences and fosters deeper, extra impactful relationships between manufacturers and their customers,” Atul stated.
Elaborating on what led to RVCJ Media Group bringing in The Logical Indian underneath its fold, Aziz Khan, stated, “That is greater than a enterprise determination; it’s a dedication to redefining how content material serves India—a digital future the place top-tier leisure, dependable data, and social impression seamlessly intersect. We’ve set excessive requirements for ourselves, and the highway forward will contain fast experimentation, studying, and steady refinement.”
Written with the View : afaqs