The Fast Type troupe dances to the beat of Asian Paints’ in new spot

Asian Paints has launched its sonic identification, delivered to life by way of a collaboration with the globally famend dance troupe, The Fast Type. Recognized for his or her viral dance routines that mix sharp strikes with common attraction, The Fast Type has captivated audiences worldwide and enjoys immense reputation amongst India’s youth.

The video, shot at The Fast Type dances to the beat of Asian Paints’ —an space remodeled into an artwork district by Asian Paints in collaboration with St+artwork India Basis—highlights the model’s visible and auditory identities. Set in opposition to vibrant murals, The Fast Type carried out dynamic dance strikes, incorporating Asian Paints’ paint cans and brushes into their choreography, all in sync with the model’s new sonic identification.  

By combining music, motion, and color, Asian Paints connects with a brand new era whereas celebrating its legacy of transformation. With The Fast Type’s widespread attraction, the partnership ensures the sonic identification reaches a broad viewers.  

The sonic identification displays Asian Paints’ custom of evolving whereas staying true to its roots. From Gattu, the mascot designed by R.K. Laxman, to the Color Drip and the Infinity emblem, the model has regularly tailored to remain related. The brand new sonic identification continues this evolution, bridging the previous and future with a melody that captures the essence of magnificence, innovation, and transformation.  


Written with the View : afaqs