Bingo! Tedhe Medhe, the snacking model from ITC, is deepening its regional engagement with the launch of a Bhojpuri music video, Tedhe Medhe, that includes famous person Khesari Lal Yadav. With the launch of its newest music video, the model goals to bolster its robust regional join, celebrating the colourful tradition and youthful power of Bihar and Uttar Pradesh.
Sung by Khesari Lal Yadav and Shilpi Raj, the tune encapsulates the enjoyable, fearless and dynamic character of the area’s youth. The music video stars Khesari Lal Yadav within the male lead and Shweta Sharda as the feminine lead, bringing to life a narrative of uninhibited celebration and carefree pleasure.
Talking in regards to the launch, Suresh Chand, vice chairman and head of promoting snacks, Noodles and Pasta, ITC Meals, stated, “At Bingo! Tedhe Medhe, we’re at all times searching for modern methods to have interaction with our customers. The colourful Bhojpuri tradition is stuffed with power, and with this music video, ‘Tedhe Medhe,’ we purpose to create a deeper emotional bond with our viewers in Bihar and UP. This tune is a mirrored image of our model’s daring and youthful character; and our dedication to attach with customers as a real ‘son of the soil’ model.”
The tune is now accessible throughout all main music streaming platforms Spotify, JioSaavn and on YouTube and Instagram.
The music video exudes an electrifying power, mirroring the vigorous spirit of Bhojpuri leisure. Khesari Lal Yadav performs a charismatic protagonist who embodies confidence, appeal, and a larger-than-life persona. Mixing conventional and up to date components, the tune is an instantaneous earworm, positive to resonate with audiences.
Sharing his pleasure, Khesari Lal Yadav, Bhojpuri Famous person, stated, “Music is a strong method to join with folks, and ‘Tedhe Medhe’ is all about celebrating life with full enthusiasm. I’m thrilled to collaborate with Bingo! Tedhe Medhe, a model that actually understands and respects our tradition. This tune is filled with excessive power, and I can’t look forward to my followers to take pleasure in it!”
Including to the joy, Shweta Sharda, former Miss Universe India, who performs the feminine lead, stated, “Being part of ‘Tedhe Medhe’ has been an unimaginable expertise. The tune is a burst of enjoyable, power, and color, and I’m positive the viewers will love the groove and vibe of this monitor.”
To have interaction with its viewers past music streaming platforms, Bingo! Tedhe Medhe has additionally launched a Hookstep Problem, encouraging followers to groove to the beats of Tedhe Medhe. The problem is anticipated to achieve vital traction, additional cementing the model’s relevance among the many youth of Bihar and UP.
Mumbai-based music-tech platform Hoopr Model Options has been the inventive mastermind behind this distinctive, high-concept music video.
Expressing gratitude, Gaurav Dagaonkar, an award-winning music composer and Co-founder & CEO, Hoopr stated, “Working with a shopper like Bingo! Tedhe Medhe is immensely gratifying. The surgical precision with which they perceive their shopper offers us the springboard to ship profitable campaigns with excessive influence. We’re excited to see how we will proceed leveraging music to additional their model’s story.”
Written with the View : afaqs