In observance of World Vitamin D Day, Tata Tea Gold VitaCare, from Tata Shopper Merchandise, has launched a marketing campaign to lift consciousness about Vitamin D deficiency and the necessity for handy wellness options.
Deficiency charges are notably excessive in city areas, the place indoor existence restrict solar publicity, decreasing pure Vitamin D synthesis. Excessive deficiency ranges amongst adults and folks of assorted age teams underscore the necessity for accessible wellness options.
Tata Tea Gold VitaCare enriched with important Nutritional vitamins D, B12, B6, and B9, presents a easy and scrumptious method to offer 30% of day by day consumption of 4 important nutritional vitamins with simply two cups of tea. Vitamin B6 is thought to contribute to discount of tiredness and fatigue, Vitamin D is thought to contribute to the upkeep of regular bones, Vitamin B12 is thought to contribute to regular energy- yielding metabolism, & Vitamin B9 is thought to contribute to regular blood formation.
Commenting on the marketing campaign, Puneet Das, President – Packaged Drinks, India & South Asia, Tata Shopper Merchandise, mentioned, “With Tata Tea Gold VitaCare, we convey shoppers a handy technique to eat part of their day by day vitamin consumption in day by day routine. We’ve been leveraging improvements to drive handy & wellness choices in tasty, on a regular basis consumable drinks. This marketing campaign underscores our dedication to creating aware decisions accessible, handy and scrumptious, enhancing the buyer expertise.”
This awareness-driven marketing campaign additionally highlights an acrylic mirror insert in print media, together with a digital AR filter “Face Check,” to drive client engagement. These interactive parts purpose to construct consciousness about vitamin D deficiency on the event of World Vitamin D day.
Written with the View : afaqs