Tata Tea Chakra Gold, a tea model throughout South India, has partnered with the Pushpa 2: The Rule film as its unique beverage companion. This collaboration brings to life the shared ethos of energy, depth, and wealthy cinematic tradition of South India with the Tata Tea Chakra Gold model below the marketing campaign theme, ‘Ghanam Cinema tho Ghanam Chai‘ (Grand tea with grand cinema)
As a part of the marketing campaign, the model has launched special-edition packs impressed by Pushpa 2. These particular packs interactive components reminiscent of QR codes that unlock contests and giveaways tied to Pushpa 2 themes. These will enable followers to interact additional, deepening their connection to the film and Tata Tea Chakra Gold. The model together with Mythri Film Makers takes fan engagement to the subsequent degree with Fanizm, a platform the place cinema lovers can join, compete, and win thrilling rewards.
“This partnership underscores Tata Tea Chakra Gold’s deep-rooted bond with South Indian tradition. As a model synonymous with energy and authenticity, we’re thrilled to be a part of Pushpa 2, a movie that epitomizes these qualities. Collectively, we’re creating an expertise that’s daring, immersive, and actually unforgettable. By means of this integration, we intention to deliver the model nearer to tens of millions of South Indian properties and rejoice their enduring love for cinema and tea,” mentioned Puneet Das, president – Packaged Drinks (India and South Asia), Tata Shopper Merchandise.
The model additionally launches #PoseWithPushpa, a digital activation that lets followers create personalised, movie-style posters. By means of an interactive net app powered by superior picture background removing expertise, followers can step into the world of Pushpa 2 creating distinctive experiences.
“Pushpa’s journey is a story of resilience, energy, and ambition—qualities that completely align with Chakra Gold’s legacy. This affiliation is a celebration of grit and willpower, dropped at life via this unimaginable partnership. We’re proud to see the essence of Pushpa: The Rule resonate past the display, inspiring audiences in distinctive and significant methods,” CEO, Mythri Film Makers.
Commenting on this affiliation, Mac Machaiah, chief shopper officer and workplace head – South, Wavemaker India mentioned, “This groundbreaking collaboration between Tata Tea Chakra Gold and Pushpa 2: The Rule ignites a robust synergy, fusing the electrifying vitality of Telugu cinema with the area’s deep-rooted ardour for tea. We’re proud to have orchestrated this partnership, get able to witness the Ghanam life!”
Written with the View : afaqs