Tata Play, a direct-to-home (DTH) supplier, has launched its marketing campaign, ‘Sirf Lage Mehenga,’ for the New 12 months and harvest season. The marketing campaign promotes Tata Play’s Tremendous Worth Packs, providing inexpensive leisure throughout genres similar to information, sports activities, films, and children’ programming.
Created by Ogilvy, the marketing campaign options parody movies that problem the notion of DTH companies being costly. The movies showcase Tata Play’s inexpensive pricing and content material high quality. Utilizing humor in high-stakes eventualities, the marketing campaign emphasises the supply of premium content material on tv. It has been tailored into a number of languages to achieve audiences nationwide.
The marketing campaign will run on key channels and digital platforms throughout markets. Two movies in a number of languages will probably be launched within the coming days.
Viewers can change or select their packs by visiting the Tata Play’s official web site at or by visiting the Handle Part within the Tata Play Cellular App. They will additionally go to their nearest sellers within the area to avail the supply.
Written with the View : afaqs