TATA AIG Common Insurance coverage Firm, a common insurance coverage supplier in India, has launched its newest model marketing campaign, With You Like Household, With You At all times, bringing to life the presence of affection and care in each household. The marketing campaign successfully highlights the unstated but deeply felt assurance that comes with figuring out it doesn’t matter what occurs, your family members are there for you in any respect levels of life. The marketing campaign has used, not a lot expressed bond of a father and son, to convey this level at varied levels of life.
Developed by TBWA, the marketing campaign movie follows a father and son by totally different life levels, displaying how care and accountability evolve over time. It begins with a father holding his younger son in a protecting hug, setting the tone for a lifetime of quiet help. Because the boy grows, the daddy stands by him—guiding his training, and supporting his profession. Over time, the roles reverse, with the son making certain his growing old father’s well-being. The movie highlights how true safety lies within the on a regular basis moments that outline relationships.
Shekhar Saurabh, senior vice President and head of selling, TATA AIG, stated, “This marketing campaign highlights the robust bond between a Father & Son which isn’t a lot spoken about. They discover it troublesome to precise their love for one another as they develop however are all the time there for one another in occasions of want. Via this story we wish to inform the story of our shoppers on how they maintain their household, silently & unconditionally in all of the levels of their life. Tata AIG helps them of their journey, providing them options that helps them to maintain their family members in the very best method. ‘With You Like Household, With You At all times’ is a mirrored image of this perception, reinforcing that TATA AIG medical insurance, very like household, is about unwavering dedication and help by life’s uncertainties”.
Govind Pandey, CEO, TBWA, added, “Household is the primary supply of unconditional love we expertise. And household can also be all the time the primary help system throughout adversities of life. Tata AIG Well being Insurance coverage gives safety, belief, and reassurance in life’s most unsure moments subsequent solely to what a household can present. Their insurance coverage options transcend being only a transaction to maintain what is actually valuable. The movie tries to disrupt the present class noise of hyperbole and exaggeration.”
The marketing campaign will probably be rolled out throughout a number of media channels, together with tv, digital platforms, social media, the web, OTT and out of doors, making certain in depth attain and engagement with audiences nationwide. The marketing campaign is being launched pan-India and offered in six regional languages, broadening its affect and accessibility.
Written with the View : afaqs