Dedicated to strengthening and rising its foothold within the historic and religious class, Swastik Productions broadcasts its foray into branded content material growth. Swastik Productions’ specialised branded content material vertical will accomplice with manufacturers throughout the class to interact with audiences of at this time. By leveraging its strengths and deep category-specific data, Swastik Productions goals to allow religious and cultural manufacturers to strike deeper and significant conversations with audiences of at this time.
Kickstarting the corporate’s journey within the branded content material area, Swastik Productions additionally broadcasts its maiden partnership with Rudralife, a famend organisation for Nepali Rudraksh because it launches, ‘Rudraksh: Shakti, Bhakti, Vigyan’ i.e. ‘Rudraksh: Energy, Devotion and Science’.
‘Rudraksh: Shakti, Bhakti, Vigyan’ sequence will likely be accessible on Swastik Productions’ YouTube channel beginning February 20, 2025. The sequence affords historic knowledge on the religious and scientific significance of Rudraksh. The collaboration with Rudralife is aimed to create consciousness on the ‘Rudraksh’ with youth in addition to India’s religious inhabitants thereby bringing them nearer to India’s wealthy tradition.
Siddharth Kumar Tewary, founder and CEO, Swastik Manufacturing mentioned, “We’re getting into a brand new period of content material creation, one which transcends conventional storytelling. With Rudraksh: Shakti, Bhakti, Vigyan, we goal to merge historic Indian knowledge with modern narratives that resonate with audiences looking for spirituality, authenticity, and cultural heritage. Our collaboration with Rudralife displays our shared dedication to crafting significant tales that not solely inform and encourage but additionally elevate the model expertise. We hope to create extra such content material that bridges the hole between historical past and modernity, providing viewers a profound exploration of the importance of Rudraksh.”
Tanay Seetha, founder, Rudralife added, “Rudraksh embodies power, spirituality, and a deeply rooted cultural significance. Our collaboration with Swastik Productions gives a platform to spotlight its relevance in each conventional and modern contexts. By leveraging Swastik Productions experience in storytelling, we goal to deliver consciousness to the religious and scientific features of Rudraksh, reaching a wider viewers and reinforcing its significance in trendy wellness practices.”
Jitendra Joshi, head of digital monetisation and model partnerships at Swastik Productions, added, “In an period the place conventional adverts wrestle to seize consideration, storytelling has emerged as essentially the most highly effective method for manufacturers to attach with audiences. With branded content material driving 86% increased recall (Nielsen, 2023), it’s now not nearly visibility—it’s about creating impression and authenticity. At Swastik Productions, we seamlessly combine mythology, spirituality, and tradition into compelling narratives, making certain related manufacturers don’t simply sponsor content material however turn out to be an natural a part of the story. Our collaboration with Rudralife is a testomony to this imaginative and prescient, as we proceed to construct significant partnerships that resonate deeply with goal audiences.
‘Rudraksh: Shakti, Bhakti, Vigyan’ is hosted by Ram Yashwardhan who is thought for his iconic portrayal of Lord Shiva in Swastik Productions ongoing present ‘Shiv Shakti: Faucet Tyaag Taandav’.”
With Gen Z exhibiting growing curiosity in Indian tradition and heritage, as highlighted in a Youth Report, this collaboration with Rudralife is a well timed response to their quest for which means and readability in an unsure world. With 62% of Gen Z looking for spirituality for readability and 70% feeling extra assured by way of prayer, Swastik Productions is poised to supply content material that resonates deeply with this viewers.
Written with the View : afaqs