Style label D’YAVOL X has set the web ablaze with its newest advert marketing campaign, leaving Shah Rukh Khan followers thrilled. A couple of days in the past, the model teased audiences with a brief movie, wherein SRK performs the enigmatic mastermind behind a collection of high-profile heists.
The story opens with police investigating the theft of historic treasures such because the Kohinoor diamond, a statue of Alexander the Nice, amongst different priceless artefacts.
Simply as they battle to establish the mastermind behind these high-profile heists, Leonardo Da Vinci’s iconic Mona Lisa mysteriously vanishes from a museum in France. The teaser wraps up with a close-up of somebody’s eyes—and followers can immediately guess the long-lasting determine behind all of it.
This marks a return for SRK, whose final main on-screen look was in Dunki film (December 2023). Whereas his voiceover for Mufasa delighted audiences, followers have been eagerly awaiting his signature appeal and dashing presence. D’YAVOL X has lastly granted that want, albeit just a little late for Christmas.
Within the newest marketing campaign, SRK steps into the highlight to advertise the model co-founded by his son Aryan Khan. He pronounces the arrival of the limited-time X3 assortment, set to drop on January 12, 2025, promising a “masterpiece” to kick off the yr.
The one-minute-and-22-second advert is a deal with for followers. The primary 30 seconds play out like a film trailer, full with dramatic visuals and an aura. However the second half reveals the true goal—a tease for D’YAVOL X’s upcoming assortment.
The advert reveals SRK coming into a dimly lit room, exuding his trademark charisma. The area is stuffed with the stolen artefacts from the teaser, whereas phrases resembling “timeless,” “priceless,” “treasure,” and “iconic” flash throughout the display.
In a cinematic twist, SRK approaches the Mona Lisa and replaces it with a jacket—a nod to the model’s luxurious streetwear ethos.
A real household affair: Aryan directs, Gauri produces, and Shah Rukh Khan stars on this extremely anticipated movie.
Final yr, D’YAVOL X launched an advert that includes SRK and Suhana Khan, celebrating the model’s collaboration with Disney.
Launched in April 2023, D’YAVOL X is a limited-release streetwear model, established by Aryan Khan, Leti Blagoeva, and Bunty Singh as a part of the multi-category D’YAVOL Luxurious Collective.
Whereas Aryan serves because the model’s artistic director, overseeing its design and advertising and marketing methods, SRK has been a relentless pillar of assist, selling the model’s ventures since its inception.
It caters to a distinct segment viewers that values exclusivity and premium craftsmanship. The model intentionally limits its collections, charging upwards of Rs 2 lakh for items from its debut drop. This scarcity-driven mannequin reinforces the model’s luxurious attraction, creating a way of urgency amongst trend fanatics.
Following the movie’s launch, the model has been sharing photos of the brand new assortment’s designs, which can be obtainable for buy on January 12, as introduced by the model.
Written with the View : afaqs