Head Digital Works (A23), a web based skill-gaming firm has introduced its model refresh with the Yahan Dimaag Jeetega marketing campaign that includes model ambassador Shah Rukh Khan. This marketing campaign faucets into India’s drive to win by means of talent, highlighting the joy and sense of accomplishment that comes with utilizing technique to succeed. Centered on strategic considering and talent utility, the messaging aligns with A23’s action-oriented and customer-focused method.
The brand new marketing campaign options two movies with Shah Rukh Khan, interesting to gamers who benefit from the problem and rewards of strategic gameplay. A23’s product updates, together with huge challenges, leaderboards, and 24/7 tournaments, emphasise rewarding gamers for his or her abilities. The movies showcase on a regular basis conditions the place strategic considering results in success, mirroring the gameplay on A23 apps. Each movies spotlight A23’s message of celebrating technique and wit in on-line gaming.
Shah Rukh Khan, returns to headline the marketing campaign. Talking on the brand new model movies, he mentioned, “In India, we play to win. That is the essence of A23’s new advert as effectively the place customers be it in gaming or actual life use their minds to succeed. I consider this messaging is an natural match for A23 and can be relatable for all gaming fanatics. I’ve witnessed the platform evolve right into a customer-centric gaming app over time which really values its customers and celebrates their each win. “
Gunnidhi Singh Sareen, VP- advertising, Head Digital Works mentioned, “With ‘Yahaan Dimaag Jeetega’ marketing campaign we need to remodel A23 as the final word vacation spot for gamers who worth strategic considering and abilities to win. With Shah Rukh Khan, we need to convey dwelling the sensation, the frenzy and the joy that comes with profitable solely utilizing one’s abilities. We hope that these new model movies hit the suitable chord inside our viewers provided that these are situations picked from our each day lives.”
A23 can also be internet hosting tournaments like ‘Rummy Maha Mela’ that reward gamers for his or her strategic prowess, providing a real-life extension of the marketing campaign’s core message. Via the marketing campaign, A23 goals to encourage gamers to embrace challenges, sharpen their minds, and have a good time each victory as a testomony to their intelligence and technique.
Written with the View : afaqs