Spice Secrets and techniques has launched its first industrial, bringing again the nostalgic flavours of pickles and chutneys.
The marketing campaign connects with these acquainted with these conventional tastes whereas introducing youthful audiences to their authenticity. The model goals to revive forgotten flavours for a brand new technology.
“Guzre dinon ko thoda sa chakh lo is all about rekindling the small joys of life that we used to savour in a pre-tech world. It’s concerning the summer time holidays that was the excessive level of the 12 months. And the younger cousins stealthily stealing the jar of grandma’s pickle and relishing it until the fingers go dry within the secret hideout within the ancestral house”, says Sukumar Menon, founder and inventive head, Black Swan Life.
Karan Shah, director, Society Tea says, “Pickles and Chutneys will not be mere condiments, they carry the meals alive and due to this fact have an enduring reminiscence connected to them. We wished to construct on that.”
Credit
Company – Black Swan Life
Inventive head, author, director and voice over – Sukumar Menon
Sr. accounts supervisor – Prathyush Menon
Manufacturing home – TWISM Productions
Producers – Raman Lamba & Shona Urvashi Lamba
Govt producer – Natasha Baig
Cinematographer – Sachin Pillai
Editor – Manvir
Music – Puneet Samtani
Written with the View : afaqs