Specta, a luxurious model from Jaipur that specialises in engineered quartz surfaces, has partnered with designer Masaba Gupta for its marketing campaign, ‘Tales Solid in Stone’.
Masaba Gupta’s journey from going through doubts about her unconventional fashion to changing into a profitable designer highlights her resilience and perception in her creativity. In a video for Specta’s marketing campaign, Masaba shares how she found her ardour for design at 14. Regardless of her enthusiasm, she initially struggled to show it right into a enterprise. It was solely when she embraced her creativity and daring selections that she established her identification in trend. Masaba’s evolution into a mode icon and entrepreneur has solidified her place within the trend trade.
Specta’s ‘Tales Solid in Stone’ marketing campaign is impressed by the model’s tagline ‘Creativeness Solid in Stone’. It compares the transformation of quartz—from its uncooked state to a refined floor—and the journeys of artists who progressed from being atypical practitioners to specialists of their fields.
Commenting on the marketing campaign, Ankit Jain, founding father of Specta Quartz Surfaces, stated, “Masaba Gupta was a pure match for this marketing campaign, embodying energy of character, creativity and a legacy constructed on authenticity. Her international attraction, dedication to her craft, and steadiness of toughness and magnificence resonate deeply with our core values—sturdiness, artistry and timeless magnificence. Like Masaba, we take satisfaction in our Indian roots whereas embracing a worldwide perspective. At Specta, we’re dedicated to pushing boundaries, redefining our on a regular basis lives by mixing artwork with practicality.”
Written with the View : afaqs