Constructing on its current partnership with cricket star Sourav Ganguly, Olyv, a digital lending platform dedicated to making sure monetary inclusion and democratisation of credit score entry throughout India, has rolled out a brand new marketing campaign with a sequence of advert movies. The advert movies highlight the on a regular basis challenges confronted by Indian debtors whereas highlighting the corporate’s complete monetary options.
The marketing campaign options Sourav Ganguly addressing three crucial ache factors within the lending ecosystem: prolonged processes, lack of transparency, anxiousness and psychological stress concerned with conventional processes and the complexities of credit score rating administration. By means of these narratives, the advert movies encourage monetary inclusion, whereas showcasing the model’s sturdy suite of monetary services. Sourav Ganguly’s pan-India enchantment successfully communicates the model’s message of monetary empowerment to a various viewers.
The primary movie tells the story of Mr. Radheshyam, representing numerous salaried professionals in city India who face the acquainted pressure of stretching their month-to-month revenue. By means of an off-the-cuff dialog at an area retailer, Sourav Ganguly learns how a secure wage usually falls in need of assembly rising bills by mid-month. Olyv’s hassle-free lending options are showcased as a significant useful resource for hardworking professionals, together with self-employed people, who try to keep up their existence with out compromise, overcoming widespread monetary hurdles with ease.
The second movie makes use of the doctor-patient dynamic to attract parallels between bodily well being and monetary well being. Ganguly, because the doctor, emphasises on how understanding and sustaining one’s credit score rating is as essential as monitoring important well being parameters. By means of its surreal but relatable storyline, the movie successfully communicates Olyv’s function in serving to customers preserve their monetary wellness by means of common credit score rating monitoring and administration.
The third movie presents a commentary on the challenges confronted by Self-employed people. With Ganguly’s attribute wit evaluating outdated stock to prehistoric instances, the narrative skillfully addresses the working capital crunch that stops many small companies from staying aggressive. The movie successfully portrays how Olyv’s enterprise lending options will help native entrepreneurs rework their companies from surviving to thriving, enabling them to inventory high quality merchandise and develop their operations.
Every advert movie concludes with Ganguly encouraging viewers to obtain the Olyv app, making monetary options extra accessible to tens of millions of Indians.
Rohit Garg, co-founder and CEO of Olyv mentioned, “Very similar to how Dada remodeled Indian cricket by fearlessly taking up challenges, our advert movies mirror our strategy to tackling the true obstacles confronted by tens of millions of Indians of their monetary journeys. This marketing campaign is a pure extension of our partnership with Sourav Ganguly, who completely embodies our imaginative and prescient of being a ‘Accomplice to the Aspirations of Rising India.’ The tales we’re telling by means of these movies aren’t simply commercials, they’re actual conditions that we encounter every single day, the place hardworking Indians wrestle with mortgage disbursals, complicated credit score techniques, and the fixed risk of monetary fraud. Empowering rising India, our cutting-edge expertise and strategic partnership with Sourav allow us to ship complete monetary providers and a dependable path to reaching monetary freedom. We consider in standing beside our customers as they navigate their monetary challenges and aspirations.”
The marketing campaign emphasises Olyv’s key choices, together with loans as much as Rs 5,00,000 with aggressive rates of interest beginning at 1.5% per 30 days.
Written with the View : afaqs
