Dabur Chyawanprash launched its first regional AI-led advertising marketing campaign for Durga Puja, Pujo with Dada, that includes model ambassador Sourav Ganguly. This marketing campaign goals to mix trendy expertise with conventional festive greetings, providing a recent perspective on how individuals join through the celebrations. The marketing campaign is conceptualised and executed by BTDT Media, in collaboration with Garima Goel, a content material advertising marketing consultant.
The marketing campaign’s core concept is straightforward: what if Sourav Ganguly, affectionately often known as “Dada,” may ship personalised Puja messages to each Bengali family? This initiative transforms the act of exchanging greetings into an interactive digital expertise, fostering a deeper and lasting connection amongst households.
Sourav Ganguly was a pure alternative for this initiative, given his profound resonance with the Bengali group. The marketing campaign is designed to create a private contact that transcends standard commercials and billboards.
Amit Garg, advertising head, Well being Dietary supplements at Dabur India, shared, “We imagine that #PujoWithDada has not solely introduced happiness to West Bengal however has additionally redefined how manufacturers have interaction throughout festive seasons. By integrating AI, we’ve elevated the Puja expertise, making it extra particular for individuals.”
BTDT Media, working alongside Bangalore-based content material advertising marketing consultant Garima Goel, introduced this imaginative and prescient to life utilizing an AI-led strategy. The marketing campaign featured a bespoke microsite, www.PujoWithDada.com, the place customers may create personalised greetings in Sourav Ganguly’s voice. The interactive expertise included:
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Consumer Enter: Guests may enter their identify, the recipient’s identify, and their telephone quantity on the positioning.
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AI-Generated Messages: The AI engine, skilled with hours of Sourav Ganguly’s voice recordings, created a personalized video message the place Ganguly addressed the recipient straight, providing a Puja greeting.
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Simple Sharing: The video may very well be immediately shared by way of messaging platforms like WhatsApp, making it fast and fascinating.
Garima Goel, marketing consultant remarked, “By leveraging the ability of AI expertise, we’re capable of carry large-scale personalisation to life, enhancing the expertise with out overshadowing the custom of Puja needs.”
Arjun Kapadia, founder and CEO, BTDT Media, emphasised the meticulous growth course of: “For AI to successfully replicate Dada’s voice and gestures, we captured intensive footage and skilled the mannequin meticulously. The result was a seamless expertise, permitting customers to really feel as in the event that they had been receiving a real message from Sourav Ganguly himself.” Regardless of the challenges, the venture was accomplished in simply 15 days, demonstrating BTDT Media’s experience and flexibility.
“The response to ‘Pujo with Dada’ has been overwhelmingly optimistic. Customers have embraced the interactive expertise and appreciated the chance to obtain personalised messages from Sourav Ganguly. Many famous that the AI’s use of Dada’s voice added heat and authenticity, remodeling a easy festive greeting right into a significant interplay,” BTDT Media’s Arjun concluded.
Written with the View : afaqs