Sony Sports activities Community has partnered with Grammy-nominated artist Akon for the third section of its ‘Iss Baar Medication Ki Haar’ marketing campaign. The initiative goals to handle drug abuse amongst Indian youth, that includes Akon’s tune ‘Stunning Day’ tune in its newest marketing campaign movie.
The marketing campaign options Indian sports activities personalities highlighting the constructive affect of sports activities. Utilizing Akon’s tune ‘Stunning Day’, it encourages youth to decide on sports activities and a wholesome life-style over medication.
Rajesh Kaul, chief income officer – distribution and worldwide enterprise and head – sports activities enterprise, Sony Photos Networks India (SPN) stated, “Iss Baar Medication ki Haar” is a vital marketing campaign for us and we’re happy to have Grammy-nominated artist, producer, entrepreneur, and actor, AKON be part of fingers with us. Akon’s Stunning Day is an apt addition to the marketing campaign in driving dwelling the message of: ‘Select Sports activities, Select Life, Not Medication’.”
Singer Akon stated, “I’m grateful for my music that has effects on the subsequent era right now. The world wants love and it’s a blessing that `Akon’s Stunning Day’ is supporting that!”
Written with the View : afaqs