APAR Industries has launched a brand new marketing campaign, together with a TVC, for APAR Anushakti FireProtekt, paying tribute to the often-overlooked function of electricians who safeguard and defend our properties daily.The advert options Sonu Sood, evaluating electricians’ work to that of troopers on the nation’s borders, highlighting their significance in making certain family security.
APAR’s Anushakti FireProtekt presents fireplace safety to safeguard properties in opposition to electrical hazards, enhancing security requirements for residential areas. The TVC emphasises the significance of proactive fireplace safety with a relatable storyline.
“APAR Anushakti FireProtekt stands as a guardian, offering assurance to each family that their security is in dependable arms. That is greater than only a product – it’s a promise of safety. With our new TVC, we purpose to attach with households on a deeper, extra emotional stage, exhibiting that APAR is not only a cable; it’s a logo of belief and safety,” says Shashi Amin, CEO Cable Options at APAR Industries.
“Electricians are the lifeline of our nation. They safeguard our properties and workplaces from quick circuits and any sudden risks. It’s time we worth their efforts for the nation. They’re our security troopers. The TVC brings this to life with a robust narrative, resonating with APAR’s model essence of unwavering safety,” shares
Pramod Sharma, nationwide artistic director at Rediffusion. “Our line, ‘APAR Desh Ka Tar,’ echoes the duty and the function electricians and wires characterize.”
Alvin Ferrao, vp at Rediffusion, provides, “Wires as such is a low involvement class; most likely as soon as in a lifetime buy. Therefore, it will be important that the communication is memorable, amplifies the model proposition and but resonates emotionally with each, the top shopper and the electrician who’s the precise influencer and purchaser normally. The TVC for APAR Anushakti FireProtekt is designed to evoke the sensation of safety that APAR brings to each dwelling. The idea, crafted in collaboration with our consumer, portrays the quiet, fixed safety that’s typically missed however important in on a regular basis life”.
Written with the View : afaqs