Solethreads, a homegrown model of Sneakers, Flip Flops & Slides, introduced a partnership with famend actress and youth icon, Shruti Haasan, as its model ambassador. ABC Studios led by famend entrepreneur Sarvesh Shashi, is a full-service leisure firm for the South that represents expertise, manages manufacturers and produces content material.
Solethreads’ determination to accomplice with Shruti Haasan as its model ambassador was attributable to her sturdy reference to the youth tradition which aligns completely with the model’s ethos.
ABC Studios strategic planning ensured that the marketing campaign successfully showcased Solethreads’ merchandise whereas highlighting Shruti’s private values, enhancing the general affect and attain of the model’s message. Shruti’s embodiment of the model’s positioning of ‘Defy the Default’ boosted the model visibility by emphasizing on self-expression and breaking the norm as crucial parts of at this time’s vogue.
Written with the View : afaqs