Smirnoff Lemon Pop (Non-Alcoholic) has launched a brand new music-driven marketing campaign titled ‘We Do We’, geared toward celebrating self-expression and collective creativity amongst Gen Z customers. The marketing campaign is the newest within the model’s ongoing platform that focuses on inclusivity and shared id.
On the centre of the initiative is a beat composed utilizing Smirnoff Lemon Pop cans, created by music producer Sez on the Beat (Sajeel Kapoor). Constructing on this basis, three artists – Shai, Agsy, and Nikhil aka Tabla Man — have interpreted the monitor in their very own musical kinds, mixing parts of language, tradition, and sound.
The marketing campaign unfolds as a five-part social media collection, highlighting every artist’s contribution and culminating in a collaborative anthem. It’s being rolled out through the model’s Instagram deal with, @smirnofflemonpop.
“This marketing campaign displays how immediately’s technology approaches id and collaboration,” mentioned Ruchira Jaitly, CMO, Diageo India. “By means of music—a core medium for Gen Z – we’re showcasing Smirnoff Lemon Pop’s concentrate on playful, inclusive expression.”
As music continues to be a key avenue for group and storytelling, We Do We goals to place the model in alignment with Gen Z’s values of originality, participation, and co-creation.
(We received this data in a press launch.)
Written with the View : afaqs
