Sleepyhead has launched a limited-edition cat couch to mark Worldwide Cat Day. Titled the Purr-fect Sofa, the product is designed particularly for pet dad and mom and their cats. The model partnered with Supertails to mix furnishings design with pet care performance.
The cat couch is designed for shared use by pets and homeowners, combining sensible options with a contemporary design. It consists of:
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Play Cubbies: Two compartments for cats to relaxation or conceal whereas staying near their homeowners
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Scratch Pad: A built-in space for scratching to assist shield the primary couch
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Changeable Catnip Toys: Two hanging toy balls to encourage exercise and play
Commenting on the launch, Ullas Vijay, chief advertising officer, Duroflex Group stated, “At Sleepyhead, our ethos is rooted in trendy residing — designing merchandise that improve the best way Younger City India experiences its properties. For pet dad and mom, two issues stand out: cats get bored simply, and most properties aren’t designed to maintain them engaged. Add to that the scattered nature of their favorite spots — a comfy hideout in a single nook, a scratching submit in one other — and there’s a transparent alternative to carry construction to this chaos. The Purr-fect Sofa is our reply: a thoughtfully designed piece that blends our experience in human consolation with Supertails’ deep understanding of feline wellbeing, making a shared house the place each can really really feel at dwelling.”
Speaking concerning the launch, Vineet Khanna, co-founder, Supertails stated, “Indian pet dad and mom are more and more prioritising their pets’ wellbeing — they usually’re keen to spend money on it. India’s pet care market is projected to the touch Rs 1 lakh crore over the following decade, making it clear that we’re in the course of an enormous shift in relation to pet care. That’s why, when Sleepyhead approached us for a collaboration rooted in design and luxury for cats, it felt like a pure extension of our shared imaginative and prescient.”
This limited-edition launch targets pet homeowners and displays Sleepyhead’s give attention to purposeful design for contemporary households. The discharge aligns with Worldwide Cat Day and highlights the function of pets in on a regular basis residing areas.
Written with the View : afaqs
