International journey app Skyscanner right now introduced Suryakumar ‘SKY’ Yadav as its first model ambassador in India. Celebrated on the cricket subject as ‘Mr. 360’ for his all-round play, SKY will now carry that very same spirit to journey, partnering with Skyscanner to encourage and promote journey discovery because the Mr. 360 of journey. Quickly to captain the aspect within the upcoming Asia Cup, this collaboration attracts upon the cricket star’s cultural affect and nationwide enchantment to increase Skyscanner’s attain and shopper engagement throughout India.
SKY’s dynamic persona resonates with Skyscanner’s core viewers of digital-first, lifestyle-oriented travellers continually searching for recent experiences, making the collaboration genuine and strategically aligned. His power, life-style, and love for journey mirror the model’s mission to make journey less complicated, smarter, and extra inspiring.
With practically half (47%) of Indians prepared to journey to observe cricket stay, the rising phenomenon of sport-led journey within the nation, as highlighted by Skyscanner’s ‘Pitch Excellent Journeys’ report –enhances this partnership and uniquely positions Skyscanner to faucet into the eagerness for cricket. It turns the joy of each leisure and cricket right into a gateway of unforgettable journey experiences.
The partnership kicks off with a contest on each Skyscanner India and SKY’s social media pages, inviting contributors to curate a customized journey plan for SKY utilizing Skyscanner’s options. From underrated locations to hidden gems and genuine native experiences, customers can showcase their final journey plans. The highest 10 entries will probably be rewarded with an unique meet-and-greet with him, providing a possibility for engagement between the model’s neighborhood and the newly appointed ambassador.
Sharing his views, Suryakumar Yadav, Skyscanner Model Ambassador, who’s represented by RISE Worldwide, stated, “Journey has at all times been one thing that excites me as a lot as cricket- whether or not it’s exploring new locations throughout excursions or discovering hidden gems on break. Partnering with Skyscanner feels pure as a result of it’s about making journey easy, good, and stuffed with prospects. I’m trying ahead to inspiring extra followers to mix their love for cricket with the enjoyment of discovering the world.”
Talking on the collaboration, Neel Ghose, Nation Supervisor & Normal Supervisor, Journey Skilled, Skyscanner, India, shares, “We’re actually excited to welcome SKY to the Skyscanner household. His reference to folks throughout India makes him the proper associate to assist us present travellers simply how easy, reasonably priced and joyful planning a visit with Skyscanner may be. With him alongside, we goal to make journey not simply extra accessible, however a supply of inspiration and connection for each Indian traveller. Final 12 months, we inaugurated our first workplace in India and right now marks one more special day with SKY because the face of our model. It is a testomony to our rising presence available in the market and the way we want to spotlight journey to wider demographics, inspiring exploration with Skyscanner as a trusted journey associate.”
Written with the View : afaqs
