Škoda Auto India is celebrating its 25-year journey within the nation with a brand new built-in marketing campaign titled ‘Followers, Not Homeowners’, developed by ‘Group Drive’—Publicis Groupe India’s bespoke Energy of One unit for the model, creatively led by BBH India.
On the centre of the marketing campaign is ‘Doda’, a brief movie that tells the story of a younger woman whose harmless admiration for Škoda vehicles displays the model’s emotional pull past simply possession. One other movie, quickly to be launched, will even discover the pleasure and creativeness of younger followers, each narrated by way of a toddler’s perspective.
The marketing campaign stretches throughout a number of touchpoints. On social media, the model rolled out a ‘Doda Takeover’ the place the movie’s youngster protagonist engaged followers on Škoda India’s Instagram deal with. On-ground, choose Mumbai dealerships quickly swapped the Škoda brand with ‘Doda’, additional amplifying the marketing campaign.
Ashish Gupta, Model Director, Škoda Auto India, stated:
“At Škoda Auto India, we’ve all the time believed that our prospects are extra than simply homeowners. They’re passionate followers who really dwell the model. As we have a good time 25 unimaginable years in India, it’s this deep emotional connection that powers us ahead. Our new marketing campaign, ‘Followers, Not Homeowners’, isn’t just a celebration of our journey, however a mirrored image of the fervour our followers carry to the model, alongside the relentless dedication of our workforce and the energy of our seller companions.”
The marketing campaign goals to bridge aspiration with motion—urging admirers who view Škoda vehicles as aspirational to take the leap into possession, whereas additionally highlighting the model’s European engineering, security, and reliability.
Paritosh Srivastava, CEO, Saatchi & Saatchi India, BBH India and Saatchi Propagate, added:
“Škoda’s 25 years in India is a large milestone, and being a part of this journey for a decade makes the celebration much more particular for us. Our partnership has all the time been about constructing model love, incomes belief, and taking Škoda to extra individuals throughout the nation. The ‘Followers Not Homeowners’ marketing campaign is a step ahead in that route, and we’re excited to proceed constructing on this legacy whereas supporting Škoda in realising its future ambitions.”
Parikshit Bhattacharya, Chief Inventive Officer, BBH India, stated:
“Škoda was by no means ‘only a automobile’. It was all the time an emotion. With the ‘Followers, Not Homeowners’ marketing campaign, we have tapped into the love and keenness of followers. The marketing campaign celebrates 25 years of adoration and loyalty in a means that is actual and heartfelt. These are thrilling occasions for the model and for all of us who get to be part of this unimaginable celebration.”
By movies, social storytelling, and experiential activations, Škoda’s newest marketing campaign underscores how admiration for the model has endured throughout generations, positioning it as greater than a carmaker — however as a cultural image for its followers.
Written with the View : afaqs
