Cricketer Mahendra Singh Dhoni has launched ‘DHONI’, a loyalty fan app that provides followers unique entry to his life. The app gives rewards and insider content material for devoted followers.
Developed with Single.id by Enigmatic Smile, the ‘DHONI’ app permits customers to entry rewards by way of Single.id’s retail community. Followers can earn and redeem factors, cashback, and present playing cards on purchases from companion manufacturers throughout India.
The app offers followers entry to unique movies, private insights, and behind-the-scenes content material from Dhoni’s life.
“The DHONI app is designed to present you extra worth out of your on a regular basis spending. You possibly can redeem rewards throughout classes starting from journey & tourism, retail, to vogue and F&B shops utilizing Single.id know-how. The DHONI app is all about extra rewards, extra financial savings, and extra advantages. ‘Thoda aur’ – that’s what each fan of mine deserves and can get on this app,” mentioned MS Dhoni.
“We’re honoured to work with MS Dhoni and unveil DHONI to India,” mentioned Bish Smeir, CEO of Enigmatic Smile, the guardian firm of Single.id. “DHONI gives followers the double benefit of participating with their icon on a day-to-day foundation whereas additionally accumulating free rewards each time they store.”
“The launch of the ‘DHONI’ app marks a major milestone for Enigmatic Smile and Single.id in India. We’re thrilled to companion with MS Dhoni to deliver his followers nearer to their icon, whereas additionally enriching their on a regular basis experiences by way of our rewards ecosystem. DHONI app not solely allows seamless fan engagement but additionally gives unparalleled worth by way of our intensive community of companions. At Enigmatic Smile, we vow to boost person experiences, and the ‘DHONI’ app is a testomony to that imaginative and prescient,” mentioned Chandra Bhushan, India head, Enigmatic Smile.
“The launch of the ‘DHONI’ app marks a pivotal second for Enigmatic Smile and MS Dhoni’s devoted followers. This platform goes past simply providing unique content material—it creates an immersive expertise that brings followers nearer to their hero. By combining superior know-how with a complete rewards system, we’re empowering followers to have interaction in a approach that actually rewards their loyalty. We’re excited concerning the future, as we proceed to boost the app with new options and deeper connections, making certain that this journey with Dhoni and his followers solely grows stronger,” mentioned Subash Manuel, director, Enigmatic Smile.
Written with the View : afaqs