Signify, previously often known as Philips Lighting, has not too long ago employed Bollywood actress Rashmika Mandanna as its model ambassador. She’s going to symbolize the Signify manufacturers, starting with EcoLink, in India, offering the model a possibility to attach with numerous audiences.
Aside from Mandanna, celebrities comparable to Rahul Dravid and Sanya Malhotra have additionally endorsed the model. Nikhil Gupta, head of promoting, technique, authorities affairs, and CSR, Signify, shares that the model’s function is to “brighten a greater world” by way of innovation and leveraging know-how.
“When deciding on model ambassadors, we search for people who embody these values and might mirror them again to the viewers. That’s how we’ve chosen ambassadors previously, like Malhotra and Dravid,” he says.
Gupta additionally notes that Mandanna is exclusive in at the moment’s panorama. Regardless of her roots within the southern movie business, she has successfully positioned herself as a nationwide icon. He believes she’s going to deliver vital worth to the model.
Audience
Mandanna will give attention to EcoLink, which manufactures followers. Gupta says that EcoLink is amongst Signify’s youthful manufacturers, which is designed to be each tech-savvy and sustainable.
He provides that EcoLink caters to each value-conscious patrons and people searching for progressive, high-end merchandise.
“Our goal customers embrace early adopters—folks searching for cutting-edge, designer, and sustainable options for his or her houses.”
Nikhil Gupta, Signify
Though EcoLink has gained traction on-line, a big share of its gross sales nonetheless comes from offline channels. The model plans to scale its presence additional by leveraging Signify’s in depth distribution community, whereas additionally increasing its personal attain.
“We’ll proceed to give attention to conventional retail distribution whereas strengthening our presence on e-commerce and direct-to-consumer (D2C) platforms.”
Nikhil Gupta, Signify
In a market the place many lighting manufacturers give attention to technical specs, EcoLink takes a unique strategy—balancing innovation with lifestyle-driven messaging. The model recognises that trendy customers prioritise the next when making a purchase order:
Innovation: With the web at their fingertips, customers persistently search out the most recent developments.
Sustainability: Customers at the moment search to buy not solely sustainable merchandise but additionally from manufacturers that actively advocate for environmental duty.
Premiumisation: Customers are making investments in lifestyle-enhancing merchandise. The worth-for-money mindset has modified, as folks are actually prepared to spend extra on superior design and high quality.
Customisation: Personalisation is more and more turning into a key driver, significantly in good house merchandise. Prospects need their merchandise to mirror their character, and EcoLink addresses this want by way of good lighting and linked house options.
EcoLink is gearing up for a big product launch in 2025, starting with a recent assortment of followers for the upcoming summer time season.
The designs draw inspiration from pure parts and showcase premium supplies and finishes. Gupta notes that these are anticipated to be highly regarded with Indian customers.
Written with the View : afaqs