ITW Universe introduced the appointment of Shubhodip Pal, as the brand new chief govt officer of ITW’s Built-in Advertising and marketing Companies (ITW IMS) division. With 27 years of expertise in model management, advertising, and enterprise progress, Pal will lead ITW’s new initiative to develop advertising methods throughout sports activities, media, and leisure.
Pal has beforehand held key management roles at international organisations, together with Samsung, ABN Amro Financial institution, Hewlett Packard, Micromax, Balaji Movement Photos and Revolt Motors. After spending 11 years with Samsung with advertising campaigns and sports activities initiatives – Samsung Cup India’s tour of Pakistan after 13 years, Asian/Olympic video games, Chelsea FC; his 7 yr stint at Hewlett Packard (HP) the place as head of shopper advertising, Pal moved HP from being B2B model to a life-style shopper centric model together with his twin model technique for HP & Compaq – integrating trade first Color/Imprints for its Laptops to associations with style weeks for over 12 seasons with the FDCI, Introducing Cricket with Compaq Cup India’s First Digital Trophy with BCCI and driving a really profitable marketing campaign “The Laptop is Private once more” with its companions Intel, Microsoft and AMD.
Pal, a essential member of the management crew together with the co-founders at Micromax as its chief advertising officer performed a key position in rising the corporate’s income from USD 350Mn to USD 1.3Bn in 3.5 years by way of advertising campaigns and introduced Hugh Jackman on board as a model ambassador for a homegrown model.Micromax’s staggering market share within the cell handset enterprise being within the Prime 3 manufacturers in India persistently as per IDC throughout his tenure.
Previous to becoming a member of ITW, he was the CEO and co-founder of Googly Media Pte a Singapore primarily based gaming platform specialising in eSports and Informal gaming. In lower than a yr’s time, Pal was instrumental in conceptualisation, discovering product market match to a profitable launch in India, together with partnership with main worldwide gaming publishers.
Bhairav Shanth, co-founder of ITW Universe, expressed his pleasure in regards to the appointment, saying, “We’re thrilled to welcome Shubhodip Pal to the ITW household. At ITW, we’ve at all times been on the forefront of innovation, and I’ve full confidence that Shubhodip, together with his groundbreaking concepts, will drive our imaginative and prescient even additional. ITW IMS is a transformative division, and I can’t consider anybody higher suited to steer it. Over the course of his profession, Shubhodip has persistently demonstrated a singular skill to remodel manufacturers and leverage cutting-edge advertising methods, which aligns completely with our dedication to delivering distinctive worth to our purchasers.”
On his imaginative and prescient for ITW IMS, Shubhodip Pal stated, “ I’m very excited to be part of ITW’s rising imaginative and prescient as one of many largest sports activities and leisure companies within the nation. ITW has helped manufacturers create a distinct segment in sports activities and past, the necessity of the hour is a single window resolution for manufacturers to leverage which mixes media, inventive, maximising the Sponsorships which they put money into and actionable technique throughout mediums and various platform’s out there right now . With ITW working with 39 manufacturers final yr in the course of the IPL was landmark by itself displaying belief in us delivering options and activating rights be it Offline or on-line. I’m trying ahead to main our dynamic crew and spearheading our transformative strategy throughout the BU’s in ITW and giving our purchasers bang for his or her buck. Customisation options for manufacturers, understanding their wants and delivering is vital to our success – we’ll at all times be a part of the Manufacturers CMO’s crew for the manufacturers we work with”
Written with the View : afaqs