Based by entrepreneur Bhuman Dani in 2021, Shark Tank-featured WickedGüd is a better-for-you meals model aiming to “UnJunk India, One Kitchen at a Time.” It has launched the primary movie in a three-part digital marketing campaign that includes Bollywood actor Shilpa Shetty. The marketing campaign makes use of humour and satire to handle conversations round meals, well being, and celeb endorsements.
The marketing campaign movie opens with Shilpa Shetty blatantly rejecting a bowl of noodles over well being issues, solely to be referred to as out in a fictional information section for the contradiction. As the general public reacts, the storyline strikes to a direct deal with the place Shetty candidly explains her shift. She shares that WickedGüd’s merchandise exclude maida, palm oil and dangerous chemical compounds and use complete wheat as an alternative. The movie wraps with the punchline: “It’s so good – it’s WickedGüd.”
Bhuman Dani, founder and CEO of WickedGüd shared insights on the marketing campaign: “At WickedGüd, our mission has all the time been to reinvent consolation meals in a means that’s each scrumptious and higher for you. This marketing campaign marks a big step in constructing that narrative — the place indulgence meets innovation, with out the guilt.”
“We consider customers shouldn’t have to decide on between style and well being. By this movie, we needed to begin a dialog — and who higher to companion with than Shilpa Shetty, whose values align so strongly with our personal.”
The collection targets Gen Z and younger millennials who’re extra aware about their meals selections. As an alternative of utilizing conventional promoting, the marketing campaign makes use of storytelling and irony to share its message. It highlights WickedGüd’s product philosophy and development, providing health-focused merchandise made with complete wheat, oats, lentils, and chickpeas.
Shilpa Shetty, investor and model ambassador for WickedGüd says, “I’ve all the time believed that conscious consuming and pleasure can go hand in hand. WickedGüd’s method to reimagining consolation meals resonated deeply with me, and I’m glad to be related to a model that’s making wholesome selections extra accessible.”
“This marketing campaign movie brings an necessary message to the forefront — that conscious selections haven’t got to return at the price of style and flavour. It’s a message I personally relate to and am proud to assist.”
Written with the View : afaqs
