Shalini Passi, recognized for her position in Netflix’s Fabulous Lives of Bollywood Wives, has partnered with Veeba for a brand new marketing campaign that highlights the model’s message: Mehnat ka Phal Veeba hota hai (The style of arduous work is Veeba). Passi, recognized for her deal with wellness, options in a three-part video collection the place she makes pasta utilizing Veeba’s sauces as a substitute of her standard uncooked meals and juice blends.
Passi prepares a pasta dish utilizing Veeba’s sauces in a video filmed in her kitchen. Her kitchen workers reacts as she follows the cooking course of, noting that the main focus is on Veeba’s sauces relatively than herself.
Viraj Bahl, founder and MD of VRB Client Merchandise (Veeba & Wok Tok), shares, “We’re thrilled to have Shalini Passi carry her inventive power to Veeba. A dynamic presence in each area she graces, she now provides her signature aptitude to the kitchen with our sauces and dressings. This marketing campaign completely displays our perception—Mehnat ka Phal Veeba hota hai—as a result of the true reward of arduous work is nice style, and with Veeba, making scrumptious meals is effortlessly joyful.”
Shalini was the proper alternative for our model collaboration—effortlessly embodying Veeba’s values of style, high quality, and life-style. Her sassy but stylish persona introduced authenticity, humor, and class to the marketing campaign, creating a robust viewers connection. The partnership seamlessly blended creativity and elegance, delivering impactful content material that resonated deeply and strengthened market presence. Shalini, along with her impeccable appeal and beauty, completely introduced the model’s imaginative and prescient to life.- Staff Youngun (Purvai Upadhyay, Shivani Jaiswal, Aman Hussain)
Written with the View : afaqs