Storage Worldwide and Senco Gold & Diamonds have come collectively to launch a brand new movie for the marriage season, titled “Khushiyon ki Reet” (Custom of Pleasure). Senco, with over 160 showrooms throughout India, is increasing past West Bengal. The brand new marketing campaign highlights its heritage and adapts to fashionable tendencies. The marketing campaign goals to attraction to fashionable Indians who worth custom and modern types.
The movie depicts a younger bride who recreates her grandmother’s wedding ceremony necklace from an previous photograph album utilizing Senco’s craftsmanship, highlighting custom and household connections.
Joita Sen, director and head of promoting and design at Senco Gold & Diamonds mentioned: “At Senco Gold & Diamonds, each piece we create is a celebration of historical past, innovation, and the enduring happiness that comes from each crafting and sporting one thing actually particular. Khushiyon Ki Reet encapsulates the very soul of our model and our deep reference to clients. Having grown up in Kolkata, I’ve witnessed the immense model fairness that Senco has loved for many years as a premium jewelry model. This marketing campaign for the Vivaah Assortment displays our seamless mix of heritage and modernity, interesting to a brand new technology of Indians who joyfully rediscover the fantastic thing about traditions in modern methods. It fantastically tells the story of affection, legacy, and the timeless attract of exquisitely crafted wedding ceremony jewelry, showcasing the particular bond between a grandmother and granddaughter”
Raj Nair, CCO of Storage Worldwide, mentioned: “I grew up in Kolkata. I’m properly conscious of the model fairness that Senco has loved as a premium jewelry model for many years in Kolkata and West Bengal. To have the ability to work on a model that one has recognized since many years is a captivating alternative in itself. The chemistry with the model workforce that was in play from day 1 has resulted on this marketing campaign for the Vivaah Assortment. That is the primary in a sequence of initiatives that Storage will convey alive to connoisseurs of latest, inventive, exquisitely crafted gold and diamond jewelry. Senco has an incredible custom of making fantastically crafted items of jewelry and this story focuses on the love for stunning wedding ceremony jewelry shared in a candy story between a grandmother and her granddaughter which has been fantastically dropped at life by the director Priyanka Ghose and producer Akhil Iyer of Artists Collective.”
Sanjay Deshmukh, CEO of Storage Worldwide, added: “It was a improbable collaborative effort from the Storage and Senco groups. Weddings are one of many greatest events for jewelry shopping for and in a real Indian custom, we wished to seize the individuality of immediately’s bride and on the similar time her relationship with the oldest member of the household.”
Written with the View : afaqs