Saregama has introduced the acquisition of a music catalogue from NAV Information, an organization energetic within the Haryanvi music house. The acquisition contains over 6,500 tracks throughout genres akin to Haryanvi, Punjabi, Ghazals, Devotional, and Indie Pop, additional increasing Saregama’s language and style portfolio.
The deal additionally brings with it digital property together with well-liked YouTube channels like NAV Haryanvi and Nupur Audio, which collectively have a subscriber base of over 24 million.
This acquisition broadens Saregama’s presence within the Haryanvi music section, including to its current portfolio throughout regional languages and genres. Going ahead, Saregama and NAV Information will collaborate on the creation of latest Haryanvi and Punjabi content material.
Written with the View : afaqs
