SOFY, a female hygiene model by Unicharm, has launched a brand new TVC that includes model ambassador Sara Ali Khan. The marketing campaign introduces SOFY’s sanitary serviette with 6 layer deep absorption expertise and natural sheet.
The TVC highlights the widespread discomfort girls face during times, usually described as “chip chip” (stickiness). This irritation, usually ensuing from insufficient absorption or prolonged use, may cause dampness and unease. Within the TVC, Sara Ali Khan introduces SOFY’s sanitary serviette, providing an answer that retains pores and skin dry and contemporary with antibacterial properties and superior absorption expertise.
“Intervals is usually a difficult time for ladies, and at SOFY, our objective is to make these days as comfy as attainable. The brand new SOFY sanitary serviette with 6 Layer Deep Absorption Know-how and Natural Sheet displays our dedication to addressing their wants with considerate innovation. We’re thrilled to have Sara Ali Khan because the face of our marketing campaign, enabling girls to embrace their interval journey with confidence,” stated Yuji Ikeda, managing director, Unicharm India.
Bhavana Dogra, senior vp at VML India, added, “This marketing campaign displays the evolving wants of contemporary girls who worth performance and luxury. Working with Sara Ali Khan allowed us to craft a vibrant, relatable narrative that resonates deeply with our viewers. The #SkipChipChipWithSOFY message conveys the superior advantages of SOFY’s new providing in a enjoyable and fascinating means.”
Written with the View : afaqs