Sangeetha, a cell and gadget retail chain in India, has launched a media marketing campaign to advertise its 30-minute categorical supply service.
The marketing campaign, which is rolling out throughout Outside Promoting, ATL and BTL promotions, Print, Digital, and different key media platforms, goals to create widespread consciousness about this providing. Beginning in South India, the initiative will quickly be expanded nationwide.
The marketing campaign makes use of billboards, TV advertisements, digital advertisements, influencer partnerships, print media, and native promotions to succeed in a large viewers. Sangeetha is combining conventional and digital advertising to advertise its 30-minute categorical supply service throughout city and smaller city markets.
Talking concerning the marketing campaign, Subhash Chandra, managing director of Sangeetha, stated, “Our 30-minute categorical supply initiative is a game-changer within the good gadget retail trade, and we would like each client to learn about it. This in depth 360-degree marketing campaign is designed to succeed in individuals the place they’re—be it by way of digital platforms, print, tv, or on the streets with outside promoting. We’re dedicated to bridging the hole between offline retail and Fast Commerce, and our marketing campaign will create excessive recall worth whereas reinforcing Sangeetha’s place as an innovation-driven model.”
The marketing campaign makes use of a number of channels to succeed in audiences. Outside advertisements embrace billboards in busy areas like enterprise districts, residential zones, and transit factors. Print and digital advertisements are positioned in newspapers, tech blogs, and social media to succeed in completely different demographics. Collaborations with influencers and content material creators goal youthful customers preferring on-demand buying.
Written with the View : afaqs