Samsung’s new Diwali marketing campaign emphasises household togetherness in a fast-paced world. It highlights how the Samsung AI TV might help households relive recollections and create new ones. The marketing campaign focuses on AI-powered upscaling and Knox safety, showcasing how these applied sciences can improve the festive expertise.
The marketing campaign options the Samsung AI TV, particularly the Neo QLED 8K mannequin with AI upscaling know-how that enhances previous household movies. Its Knox safety ensures knowledge safety for a protected viewing expertise. These options place the Samsung AI TV as a really perfect alternative for contemporary households, enhancing leisure and connections throughout Diwali.
“Samsung AI TV is about beautiful visuals and immersive sound. And that is not all, it is also about upscaling happiness! This Diwali, let each expertise in your TV display screen be a celebration of togetherness and the magic of making new recollections with family members”, stated Viplesh Dang, senior director, Samsung India. “We hope our marketing campaign resonates with households reminding them that one of the best celebrations occur when they’re shared with those who matter essentially the most.”
The movie follows a father desirous to have a good time Diwali however finds his household preoccupied—his daughter on her cellphone, his son listening to music, and his spouse working. He discovers an previous household video of a Diwali laddoo-eating contest and performs it on their Samsung Neo QLED 8K AI TV, the place the 8K upscaling brings the second to life. The nostalgia encourages the household to recreate the competition with new laddoos. When the supply man sees the TV, it switches to the Knox safety emblem, emphasising the safety supplied within the background.
“Expertise generally has been accused of fragmenting a household. So what higher time than the festive season to showcase how the best tech can do fairly the other factor. As a result of when your TV has AI Upscaling Expertise, it cannot solely flip your previous recollections into 4K however greater than that, it has the ability to get folks collectively and lightweight up the festive spark within the household!” stated Vikash Chemjong, CCO, Cheil India.
“In at present’s world, the place households typically drift into their digital silos, we wished to indicate how know-how acts as a catalyst and brings them again collectively,” stated Tripti Surana, ECD, Cheil India. “The Samsung AI TV doesn’t simply improve your audio-visual expertise, it revives the magic of shared moments, permitting households to reconnect over recollections that make any festive event particular. Right here it’s a laddoo-eating contest, a cherished household custom that brings the pageant of lights alive as soon as once more”.
“The human join fostered by know-how has been introduced forth throughout the time when Indians are bonding with their family members and reliving their recollections. Samsung AI TV is greater than only a piece of know-how – it’s an ideal bridge that seamlessly connects our previous with the current and rekindles the bond of affection & togetherness. Samsung has all the time endeavoured to mild up the festive moments and convey the entire household collectively,” stated Mandeep Sharma, nationwide head, Cheil India- Samsung Enterprise.
Written with the View : afaqs