NIVEA has entered the superior skincare phase with the launch of the Luminous Even Glow Vary, that includes Samantha Ruth Prabhu as its model ambassador. The vary is powered by Thiamidol, a patented ingredient clinically confirmed to cut back darkish spots and hyperpigmentation inside two weeks.
The model unveiled this skincare vary by way of an attractive TVC that includes Samantha Ruth Prabhu. The movie exhibits Samantha Ruth Prabhu following her skincare routine with NIVEA, highlighting the model’s give attention to pores and skin well being. It ends with a visible of her clear, glowing pores and skin, emphasizing NIVEA’s dedication to skincare.
The vary features a serum, evening cream, day cream, and face wash for an entire skincare routine. It options Thiamidol together with Salicylic Acid, Inexperienced Tea, and Hyaluronic Acid to assist enhance pores and skin tone, hydration, and readability.
Talking on the launch, Geetika Mehta, managing director of NIVEA India, acknowledged, “In a rustic the place 37% of individuals grapple with hyperpigmentation each day, the necessity for efficient skincare options is extra urgent than ever. As a model trusted for generations, NIVEA stays dedicated to pioneering science-backed improvements that deal with actual client wants. With the launch of the brand new vary, we carry to India a breakthrough formulation powered by our patented Thiamidol expertise – designed to visibly cut back darkish spots and restore pores and skin’s pure radiance.
She added, “We’re additionally delighted to have Samantha Ruth Prabhu because the face of this launch. Identical to NIVEA, she believes in embracing one’s true self whereas striving for one of the best, making this partnership a pure match. This launch is greater than only a product introduction – it is a testomony to our dedication to combining international experience with deep native insights, making certain that skincare is not only efficient, but additionally inclusive and accessible.”
Commenting on the collaboration, Samantha Ruth Prabhu mentioned, “NIVEA has been a trusted title for me and my household for years, making this partnership extremely particular. Skincare, for me, is about consistency and care – selecting merchandise which can be each efficient and delicate. The Luminous Even Glow vary stands out as a result of it would not simply cut back darkish spots; it enhances pores and skin’s pure radiance with science-backed innovation. What makes this collaboration much more significant is NIVEA’s deep-rooted philosophy of care, which aligns completely with my very own strategy to magnificence. I am excited for everybody to expertise this transformative vary and embrace their glow with confidence.”
The vary consists of 4 merchandise:
NIVEA Luminous Even Glow Oil Management Serum – Rs. 599 for 40ml | Rs. 179 for 10ml
NIVEA Luminous Even Glow Oil Management Day Cream with SPF50 – Rs. 449 for 40ml | Rs.99 10ml
NIVEA Luminous Even Glow Evening Cream – Rs. 499 for 40ml
NIVEA Luminous Even Glow Face Wash – Rs. 250 for 100ml | Rs. 150 for 50ml
The complete vary is now obtainable on Nykaa and Myntra for customers to buy.
Written with the View : afaqs
