Naarica, a menstrual hygiene model has introduced its strategic partnership with badminton icon Saina Nehwal, who joins as an investor and model ambassador. This collaboration marks a big step in Naarica’s mission to redefine intimate put on and enhance entry to sustainable and sensible menstrual care options for ladies throughout India.
Addressing the challenges of outdated and impractical underwear, Naarica is revolutionising purposeful intimate put on that cares for ladies. Combining worldwide design with Indian manufacturing, Naarica brings eco-friendly, and high-performance menstrual merchandise to the market making certain that ladies not must compromise on consolation, comfort, or sustainability.
Regardless of a quickly rising menstrual hygiene market, with a projected 16% CAGR and an anticipated market dimension of $522 million by 2025, almost 50% of menstruating ladies in India nonetheless lack entry to correct sanitary merchandise. Naarica goals to bridge this hole with sustainable, high-quality interval options, making certain that each lady has entry to hygienic and cozy choices.
Expressing her enthusiasm, Saina Nehwal stated: “I’m proud to accomplice with Naarica as a strategic investor and model ambassador. Menstrual hygiene is a important but usually ignored situation in our nation. By way of this collaboration, I hope to create better consciousness and supply ladies with entry to the high-quality, sustainable merchandise they deserve. That is greater than a enterprise funding—it is a step towards empowerment and alter.”
Including to this, Shruti Chand, founding father of Naarica, said: “Partnering with Saina Nehwal is a large milestone for Naarica. Our imaginative and prescient is to make absorbent intimate put on extra accessible. Saina is a robust voice, her advocacy for our product will assist us navigate by way of completely different demographics and assist educate audiences on absorbent sanitary care as necessary hygiene care merchandise. This partnership will allow us to boost our product choices to cater to all, scale operations, and increase our outreach to underserved communities.”
With a dedication to reusable and eco-friendly menstrual care, Naarica follows a easy mantra: USE. WASH. REPEAT. This ensures a cheap, dependable, and environmentally aware selection for ladies.
Past its merchandise, Naarica fosters a thriving neighborhood of Naaris—ladies who problem norms, embrace change, and encourage others. By way of this partnership with Saina Nehwal, Naarica is taking initiative in direction of reworking menstrual care and empowering ladies throughout the nation.
Written with the View : afaqs