Financial institution of Baroda, a public sector financial institution, introduced the discharge of its first advert marketing campaign and model movie, Play The Masterstroke, that includes the cricketing star and the financial institution’s world model ambassador, Sachin Tendulkar. Simply as Sachin is synonymous with taking part in some unimaginable masterstrokes on the cricket pitch all through his profession, the movie encourages individuals to boldly and confidently play the masterstrokes of their lives to understand their monetary goals and aspirations, by selecting a financial institution that’s trusted and backed by a legacy of over a century.
The tagline ‘Play The Masterstroke’ serves as a motivational name to motion for purchasers, urging them to chase their goals, be it proudly owning a house, buying a automotive, or reaching a major private or skilled milestone. With Sachin Tendulkar, who symbolises excellence, belief, resilience, consistency and management, because the face of the marketing campaign, the Financial institution reinforces its place as a trusted companion in serving to prospects rating huge and obtain their monetary objectives.
Financial institution of Baroda has additionally launched a product movie with Sachin on the bob Masterstroke Financial savings Account, an unique checking account designed for purchasers on the lookout for a premium banking expertise. The advert grabs the eye of viewers and conveys the various distinctive options and host of privileges that include the bob Masterstroke Financial savings Account.
Shailendra Singh, chief basic supervisor – HR and advertising, Financial institution of Baroda mentioned, “The affiliation with Sachin Tendulkar marks an attention-grabbing part within the branding journey of Financial institution of Baroda, identified for constantly reinventing itself to attach with {the marketplace} and stay significant to its prospects. Sachin embodies the spirit of ambition and dedication that resonates inside every one among us. Simply as Sachin has impressed thousands and thousands to try for greatness, it’s our endeavour to serve the individuals of India in reaching their aspirations.”
The Play The Masterstroke marketing campaign extends the time period ‘Masterstroke’ from the cricketing area to the banking area, with the tagline additionally deftly incorporating different cricketing vocabulary akin to ‘over’ and ‘century’.
The background music within the model movie is an unique composition that was particularly curated utilizing a mix of an acoustic violin and an electrical violin, with the refined integration of “Yeh Hain Mera Masterstroke” to bolster the model positioning.
The model movie shall be performed on social media and throughout theatres in India, with the product cuts being performed extensively on tv. The ‘bob Masterstroke Financial savings Account’ advert movie shall be performed on tv in 10 languages.
Written with the View : afaqs