Sabhyata, an ethnic put on model, has unveiled its newest Diwali marketing campaign, #CelebratingMotherhood. The marketing campaign centres on supporting new moms and fostering empathetic work environments that assist their development.
The marketing campaign movie options actress Mahathi Ramesh and actor Gagan Dev Riar in opposition to a Diwali backdrop. It depicts an interplay between a supervisor and Chhavi, a returning worker, addressing her want for privateness to pump breast milk. The movie highlights the guilt new moms really feel whereas balancing work and private tasks. In a major second, the supervisor sends Chhavi to the storage room, which has been remodeled right into a Mom’s Room, full with a Sabhyata Present bag and a card wishing her luck on her mission, acknowledging the necessity for supportive areas for brand spanking new moms.
By way of #CelebratingMotherhood, Sabhyata goals to make clear the challenges new moms encounter in at this time’s India, emphasising the position that workplaces and society can play in supporting their well-being.
Chayan Verma, advertising and marketing head, Sabhyata, shared his ideas on the marketing campaign: “At Sabhyata, celebrating the energy and fantastic thing about womanhood has at all times been on the coronary heart of what we do. This marketing campaign addresses an actual problem confronted by working moms—privateness and help on the office. Whereas maternity depart is essential, it’s typically not sufficient to assist ladies transition easily again into their careers. The thought for this marketing campaign got here from conversations with moms who struggled to seek out non-public areas to pump breast milk. This impacts their capacity to completely reintegrate into the workforce regardless of their dedication. We consider it’s important for organisations to foster an empathetic atmosphere that helps new moms, empowering them to succeed. By way of this marketing campaign, we hope to spark conversations that drive significant change.”
Manish Sharma, director, P se Image, mentioned “Whereas scripting this story I realised that company tradition typically overlooks the total actuality of a working girl’s life. However when a office actually cares and helps her position as a mom, she thrives—and so does the corporate. It’s time we reimagine what success seems to be like for working moms.”
The marketing campaign adopts a digital-first strategy and will probably be promoted throughout all of Sabhyata’s social media platforms. Moreover, the video will probably be screened at Sabhyata shops nationwide to make sure the message reaches clients immediately.
Written with the View : afaqs