Saatchi & Saatchi India has launched a brand new model video for FedEx, emphasising its concentrate on small and medium enterprises (SMEs). The video leverages FedEx’s partnership with the Joburg Tremendous Kings (JSK) to place the corporate as a key world logistics supplier. It highlights FedEx’s community in South Africa and worldwide, showcasing its reliability in supporting SME companies.
Titled ‘The Cargo,’ the digital advert highlights the challenges SMEs face in making certain dependable deliveries. It follows Sibusiso, a South African SME proprietor combating delivery delays. The video options three Joburg Tremendous Kings (JSK) cricketers making an attempt flawed supply strategies, in the end emphasizing that logistics is finest dealt with by consultants. Below the #FedExFactor theme, the advert showcases FedEx’s world community, making certain well timed deliveries out and in of South Africa a number of occasions every week.
Talking in regards to the marketing campaign, Rohit Malkani, chief inventive officer, Saatchi & Saatchi India stated, “For a number of years, Saatchi & Saatchi has been churning out nice work for various cricket franchises. From conceptualisation to complete it has been a whole riot! We threw out 20 plus gags/gadgets earlier than selecting the three featured within the video. Casting continued via Christmas and New Yr and the video got here collectively in Johannesburg underneath Roopali’s nuanced route. Aman’s music was the icing on the cake. After that, I couldn’t consider a greater method to begin our 2025!”
“FedEx performs a major function in empowering SMEs. We’re proud to be the associate of selection for entrepreneurs, giving them the ‘#FedExFactor’ to succeed. The video shows how small companies can depend on our experience, pace and intensive community to ship their merchandise regionally and internationally,” stated Nitin Navneet Tatiwala, vice chairman of selling and air community for FedEx Center East, Indian Subcontinent and Africa.
Hindol Purkayastha, head of North and East, Saatchi & Saatchi India, added, “We’re tremendous enthusiastic about this marketing campaign for a lot of causes. Firstly, the belief FedEx positioned in us to convey this concept to life, and second, the unbelievable outcomes it’s delivering in a world market. That is only the start, and with a lot extra to come back, we’re gunning for the extraordinary. In at this time’s world, cricket followers keep in mind content material that stands out and delivering that with the identical excellence that FedEx embodies globally, has been a sheer pleasure.”
Written with the View : afaqs