Seagram’s Royal Stag BoomBox returns for its third version, mixing Bollywood’s iconic melodies with up to date hip-hop beats. With this season being produced by Mirchi, the music competition showcased its upcoming lineup at an unique media preview in Mumbai on January 14, 2025. This cultural fusion goals to redefine the intersection of conventional and fashionable Indian music, embodying the model’s ‘Dwelling it Massive’ philosophy.
Music has been a key client engagement pillar for the model. Royal Stag BoomBox brings collectively Bollywood’s timeless melodies with hip-hop’s uncooked vitality, creating the unique sound of in the present day’s era, Era Massive.
The competition will tour throughout 4 main youth facilities – Hyderabad, Mumbai, Gurugram and Guwahati – that includes headline musical acts alongside interactive experiences. The earlier 2 editions drew near 1 lac attendees throughout cities and generated 200 Mn+ views throughout digital platforms. Attendees can have interaction with artwork installations, AR/VR expertise in addition to AI-powered personalisation. Along with this, there might be performances by celebrated native artists.
This yr, the platform has additionally tied up with Ampverse DMI Pulse, the advertising and marketing company who will carry within the gaming expertise for the primary time to Seagram’s Royal Stag BoomBox. Leveraging their experience in figuring out youth tendencies and the intersection of gaming and leisure, a lineup of high gaming influencers has been curated, who resonate with audiences in every metropolis. These influencers will participate in EAFC 24 gaming showdown, bringing high-energy face-offs to Hyderabad, Mumbai and Gurugram. The occasion will function showdowns, intense gameplay, energetic banter, and real-time crowd interactions, creating an immersive expertise that seamlessly blends gaming, music, and dwell leisure.
Complementing the dwell occasions, the property may also produce a collection of in-studio collaborations, creating unique tracks that mix melodic and hip-hop parts, to be launched as singles with accompanying movies throughout digital platforms.
Kartik Mohindra, chief advertising and marketing officer and head of worldwide enterprise improvement at Pernod Ricard India mentioned, “The common language of music, particularly in dwell experiences, has this outstanding energy to unite individuals and create moments of pure magic. Royal Stag continues to have a good time music as its key youth ardour pillar. Now, as we unveil the third version of Royal Stag BoomBox, the platform is about to raise the expertise with an thrilling new soundscape, mixing the melodies of Bollywood with the pulsating beats of Hip-Hop, together with artwork and cultural experiences, actually exemplifying the model philosophy of Dwelling It Massive.”
Talking in regards to the third version of Royal Stag BoomBox, Ajay Gupte, CEO-South Asia, Wavemaker mentioned, “Royal Stag has at all times championed music as a core ardour level for in the present day’s youth. On this third version of Royal Stag Boombox, we’re amplifying our ‘Stay It Massive’ philosophy. The overwhelming success of earlier iterations proved we’re tapping into one thing actually particular. Anticipate an much more dynamic expertise, a really electrifying fusion of Bollywood’s emotive melodies and the uncooked vitality of hip-hop. Prepare for a power-packed lineup that may redefine music festivals.”
Yatish Mehrishi, CEO of ENIL mentioned “Royal Stag BoomBox is all about bringing individuals collectively by means of the magic of music—it’s the place innovation meets tradition, and custom blends seamlessly with fashionable vibes. At ENIL, we’re excited to collaborate on one thing so particular that celebrates range and creates unforgettable moments. This version is a step ahead in elevating the bar, delivering vitality, pleasure, and reminiscences that music lovers throughout the nation will treasure for a lifetime.”
Charlie Baillie, CEO and co-founder, Ampverse Group mentioned, “We’re excited to accomplice with Seagram’s Royal Stag BoomBox for its third version, bringing gaming into the center of this superb cultural celebration. Gaming is such an enormous a part of how in the present day’s youth join and categorical themselves, and with insights from PULSE, we’ve seen simply how a lot gaming, music, and leisure overlap in shaping youth tradition. This collaboration lets us create one thing actually particular, a gaming showdown that mixes intense gameplay, enjoyable banter, and actual crowd vitality. At Ampverse DMI Pulse, we’re proud to assist reimagine dwell occasions and be a part of a platform that speaks on to Era Massive.”
Music director and singer Amit Trivedi shared, “Royal Stag BoomBox is a gorgeous celebration of music – uncooked, genuine, and straight from the center. For me, it’s about sharing tales by means of melodies and connecting with individuals on a deeper stage. I really feel actually grateful to be part of this platform and might’t wait to create some memorable moments along with the viewers.
Singer-songwriter Armaan Malik mentioned, “Music has at all times been my method of connecting with individuals, regardless of the place they’re from and what language they converse. Performing for Royal Stag BoomBox throughout the nation final yr was an unforgettable expertise – the vitality from the crowds in each metropolis was actually electrical. I obtained to fulfill superb individuals, expertise completely different cultures, and see firsthand how music brings everybody collectively. I can’t wait to create much more magical moments with audiences this time round as I carry out in a number of cities throughout India.”
Singer Neeti Mohan shared, “Music has at all times been a common language that connects individuals collectively. This platform is a unbelievable area for artists to not simply carry out but additionally join deeply with followers. I’m wanting ahead to creating a night filled with soulful melodies, dance-worthy beats, and unforgettable reminiscences!”
Singer Nikhita Gandhi added, “Personally for me, Royal Stag BoomBox has at all times been about experimenting and breaking boundaries by means of music. Whether or not it’s fusing genres or delivering an electrifying dwell efficiency, this platform permits us to push inventive limits. I’m thrilled to be a part of this yr’s lineup and share my journey by means of music with such an unimaginable viewers.”
Eminent Hip-Hop artist Raftaar shared, “Royal Stag BoomBox is the place the beats hit laborious, and the vibes are at all times on level. For me, it’s about extra than simply rapping – it’s about taking the gang on an lively and emotional journey. I’m bringing my A-game this yr and might’t wait to set the stage ablaze with high-octane music and uncooked vitality!”
Artist Ikka expressed, “What makes Royal Stag Increase Field particular is the way it lets each artist showcase their distinctive sound and vibe. I’m excited to carry my signature desi hip-hop fashion to the stage and create a musical expertise that resonates with the gang. It’s going to be all about actual tales, killer beats, and unforgettable moments!”
DJ Yogii mentioned, “Royal Stag Increase Field is all about making the gang transfer and really feel alive by means of music. As a DJ, my aim is to mix beats and genres to create an electrifying environment. I’m stoked to carry my high-energy set this yr and switch the occasion into one huge, unforgettable social gathering!”
Gaming YouTuber ShreeMan LegenD expressed, “As a gamer and creator, I’m very excited to collaborate with Ampverse DMI Pulse for this unimaginable alternative and be part of Royal Stag BoomBox. The dwell gaming face-offs at Royal Stag BoomBox add an exhilarating dimension to the expertise, and I can not wait to carry the gaming group’s vitality to the stage. It is initiatives like these that showcase the way forward for youth-focused leisure.”
Written with the View : afaqs