Roche Diagnostics India, a healthcare firm, launched its newest marketing campaign with a TVC for World Diabetes Day Breakfast Se Pehle Accu-Chek, geared toward empowering individuals with diabetes to undertake SMBG and take management of their well being.
With a fascinating strategy, this marketing campaign emphasised on the facility of easy, on a regular basis habits like checking blood glucose earlier than breakfast to drive higher diabetes administration, that includes a celebrated actor, Vijay Raaz.
#BreakfastSePehleAccuChek is Roche’s dedication to cut back “diabetes misery” and empower people with insights that assist them make knowledgeable choices. The movie celebrates India’s numerous breakfasts whereas illustrating how ACCU-CHEK methods empower PwDs with well timed insights for higher diabetes management.
Vivek Desai, head of promoting, ACCU-CHEK, acknowledged, “Roche has championed diabetes take care of over 4 many years, understanding the on a regular basis struggles of individuals with diabetes. By introducing a manageable behavior of checking blood glucose each morning, Roche goals to cut back “diabetes misery” and empower people with insights that assist them make knowledgeable choices. A easy, each day verify can reveal how meal selections and different way of life choices have an effect on blood sugar ranges, supporting more healthy routines that drive higher management.”
Utilizing an omnichannel strategy, the Breakfast Se Pehle Accu-Chek marketing campaign can be leveraged on TV, print, digital, and on-ground activations. Influencers together with actresses like Mandira Bedi, Aishwarya Sakhuja, and social media wellness skilled Prerna Sinha shared private insights on the significance of normal blood glucose monitoring. Roche additionally took the message to the bottom degree, educating PwDs and caregivers by 1,200+ in-clinic academic periods, impacting over 15,600 sufferers pan-India. These periods have been complemented by focused point-of-sale promotions to make sure a cohesive on-line and offline marketing campaign attain.
Written with the View : afaqs