Pokémon GO, a actuality cellular sport by Niantic, introduced Bollywood’s couple, Riteish Deshmukh and Genelia Deshmukh, because the model ambassadors for India. Genelia Deshmukh, a devoted Pokémon GO participant, made an look on the ‘Pokémon Festivities’ in Mumbai, the place Pikachu in a saree was launched to focus on the cultural collaboration. She expressed her enthusiasm for the partnership with Pokémon GO.
“As a mother and a proud Indian, the ‘Competition of Gentle’ occasion is an attractive mix of custom and know-how. It’s unbelievable to see Pokémon GO rejoice Indian tradition in such a enjoyable and interesting method, with characters like Pikachu carrying a saree! Pokémon has all the time been particular to me, and Pikachu can also be each my child’s favorite Pokémon. Seeing it in a saree is an excellent expertise and with the ability to share this pleasure with my household and the world by way of such an revolutionary strategy is actually thrilling,” says Genelia.
Riteish Deshmukh echoed her pleasure, including, “As somebody who loves know-how and gaming, being a part of the Pokémon GO household seems like a pure match. Enjoying this sport for therefore lengthy because it got here to India in 2016 and now associating with the model to put it on the market really thrills me because it not solely encourages enjoyable but in addition retains our cultural heritage alive in such an interactive method.”
Yuki Kawamura, senior director, strategic partnerships and particular tasks, Niantic additionally expressed his enthusiasm for the partnership, stating, “We’re extremely excited to welcome Riteish and Genelia D’Souza Deshmukh to the Pokémon GO household. Their deep reference to Indian tradition and fervour for gaming makes them the proper ambassadors. We’re all the time striving to create experiences that resonate with our numerous participant base, and with this distinctive celebration, we’re bringing a particular piece of Indian heritage to our international platform.”
As model ambassadors, Riteish and Genelia will share particular movies about their experiences with Pokémon GO.
Written with the View : afaqs