Reliance Shopper Merchandise pronounces the launch of a brand new marketing campaign for Campa Power. The newest TVC will debut earlier than the Champions Trophy closing, concentrating on the lively and dynamic life-style of right this moment’s youth.
Prasoon Joshi, chairman and CCO of McCann Worldgroup, shared, “Younger India runs on spontaneity, velocity, and magnificence, and this new marketing campaign for Campa Power captures that essence in a enjoyable, partaking, and full-of-life method. Each sip of Campa Power encapsulates a fast burst of vitality and an unwavering perspective to maintain pushing ahead.”
The brand new marketing campaign faucets into the on a regular basis city chaos and transforms abnormal moments into extraordinary ones. Designed to resonate with fearless and bold youth, the advert is a mix of real-world motion and animation. Accompanied by an infectious anthem that makes you wish to preserve transferring.
“As Reliance Shopper Merchandise continues to scale its operations, we’re excited to unveil the Campa Power TVC, which can be amplified throughout TV, digital, out of doors, and print platforms,” stated Ketan Mody, COO, Reliance Shopper Merchandise. “This marketing campaign displays our dedication to bringing merchandise that cater to the wants of arduous working Indians all the time on the transfer.”
The marketing campaign was conceptualised by McCann Worldgroup and dropped at life in collaboration with Native Movies.
Credit:
• Company: McCann Worldgroup
• Artistic Crew: Ashish Chakravarty, Sambit Mohanty, Anshuman Singh
• Movies: Arshneet Bhumra, Jeet Kalra
• Director: Avnish, PH: Native Movies
Written with the View : afaqs