Reliance Retail has introduced the acquisition of Kelvinator, a transfer geared toward strengthening its presence in India’s shopper durables section. The acquisition helps the corporate’s ongoing efforts to broaden its product portfolio and attain within the house home equipment class.
Kelvinator, a family electrical home equipment model knownfor its reliability, gained recognition in India throughout the Seventies and Nineteen Eighties with the tagline “The Coolest One.”
The acquisition is meant to align with Reliance Retail’s broader goal of increasing entry to high quality house home equipment by its distribution and retail community. By integrating Kelvinator into its ecosystem, Reliance Retail goals to supply a wider vary of merchandise within the premium home equipment class throughout markets.
Our mission has at all times been to serve the varied wants of each Indian by making expertise accessible, significant, and future-ready,” acknowledged Isha M Ambani, government director, Reliance Retail Ventures (RRVL). “The acquisition of Kelvinator marks a pivotal second, enabling us to considerably broaden our providing of trusted international improvements to Indian customers.
That is powerfully supported by our unmatched scale, complete service capabilities, and market-leading distribution community”
With the addition of Kelvinator, Reliance Retail expects to strengthen its place within the shopper durables sector, responding to altering buyer preferences and rising demand for accessible, high-quality home equipment throughout city and rural India.
Written with the View : afaqs
