Tira, Reliance Retail’s magnificence and private care platform, has launched Puraveda, an Ayurveda-inspired model that expands its in-house portfolio. The brand new model blends conventional Indian wellness practices with fashionable scientific formulation, providing merchandise in skincare, haircare, and physique care.
The preliminary Puraveda vary consists of over 50 merchandise throughout 4 ingredient-led collections – Dhara, Niyama, Sama, and Urja—that includes combos comparable to Sandalwood with D-Panthenol, Kumkumadi with Squalane, and Mogra with BHA. The formulations concentrate on combining Ayurvedic components with clinically supported actives.
In accordance with Bhakti Modi, co-founder & CEO of Tira, the launch aligns with the platform’s broader method of providing magnificence options that combine wellness and accessibility.
Puraveda’s merchandise are positioned as cruelty-free and designed to help numerous care routines, aiming to make holistic magnificence extra approachable for a wider viewers.
Written with the View : afaqs
