Diwan Arun Nanda, the co-founder of promoting company Rediffusion and probably the most distinguished figures in Indian promoting, handed away on September 6, 2025. He was 82.
Together with Ajit Balakrishnan and Mohammed Khan, Nanda based Rediffusion in 1973. The company rapidly rose to prominence, creating memorable campaigns for manufacturers akin to Airtel, Maruti Suzuki, and Colgate.
After main the company for 5 a long time, Nanda stepped down as chairperson in 2023. The function was taken over by Sandeep Goyal, who continues as chairperson and managing director of the company group.
“Rediffusion’s 50 years has been a dream run. I loved each second of the very many tons of of shopper interactions, the technique periods, the creating of the campaigns and the launching of the manufacturers … on the Board stage I have to thank Ajit Balakrishnan, Suresh Talwar and Sunil Phataphekar, my co-directors for years, for his or her sage recommendation all the time and assist to me as chairman,” stated Nanda when he stepped down.
Nanda was additionally the first-ever gold medallist from the Indian Institute of Administration Ahmedabad. He was among the many first administration trainees recruited by Hindustan Levers (now Hindustan Unilever), the place he’s credited with creating the well-known lightning-strike mnemonic for Rin detergent.
A two-time AAAI President and recipient of the Lifetime Achievement Award within the early 2000s, Nanda has served on the Boards of Air India, Eveready, Kingfisher Airways, Sure Financial institution and lots of extra.
From 1983 to 1991, Nanda was Advisor to former Prime Minister Rajiv Gandhi. He was additionally Chairman of Dentsu Younger & Rubicam, the Asian three way partnership of the 2 promoting giants.
Written with the View : afaqs
