Zomato is kicking off the New 12 months with humour and nostalgia in its newest marketing campaign that includes Bollywood actor Rajpal Yadav. In a particular New 12 months’s advert, Yadav dons the roles of two characters, “Raj” and “Pal,” in a unusual teleshopping-inspired format. The marketing campaign combines comedic aptitude with Zomato’s signature messaging, promising a very good begin to 2025.
Set towards a vibrant, infomercial-like backdrop, Yadav’s characters ship a hilarious tackle meals supply, eating traits, and the thrill of ordering from Zomato. With exaggerated product demonstrations and laugh-out-loud testimonials, the advert additionally exhibits common memes from 2024 and key moments, similar to India’s triumphant journey within the Cricket World Cup, including a contact of relatability and nostalgia.
One of many advert’s standout moments is Rajpal’s enthusiastic breakdown of Zomato’s options, which he claims will “make 2025 a scrumptious and pleasant yr.” From seamless occasion planning to making sure meals payments don’t spoil the enjoyable, Yadav’s portrayal highlights the platform’s dedication to enhancing the eating and supply expertise.
The humour is interwoven with optimistic messaging concerning the new yr. Yadav, in character, declares that “NY2025 will carry new hopes,” promising that Zomato will assist prospects rejoice with out breaking the financial institution.
The marketing campaign additionally teases a particular Zomato-planned New 12 months occasion provide, making certain everybody can kick off the yr on a excessive be aware with out monetary regrets.
Written with the View : afaqs