Kotak Mahindra Life Insurance coverage Firm has launched its newest marketing campaign, Viraasat Ban Ke Hello Rahegi. This marketing campaign goals to reframe the notion of time period insurance coverage by positioning it as an important device for securing one’s legacy (Viraasat).
Drawing from tradition, India and Indian households are in an overdrive mode to construct property to go away behind a legacy for the steadiness and safety of their households. Individuals are relentlessly working to save lots of and construct property – whether or not it’s setting apart cash, buying gold or shopping for a house. Nonetheless, a necessary facet of this legacy creation is commonly neglected; the necessity to defend the legacy constructing efforts in opposition to unexpected circumstances.
Ashish Nair, CMO and head- Buyer Worth Administration and Well being Tech, Kotak Mahindra Life Insurance coverage stated, “The Marketing campaign ‘Viraasat Ban Ke Hello Rahegi’ speaks to the deep-rooted need of each Indian to construct a legacy for the safety and luxury of their family members. Nonetheless, life’s uncertainties can create gaps in these plans. With this marketing campaign, we purpose to redefine how time period insurance coverage is perceived—not simply as a monetary product, however as a robust enabler that enhances the efforts of legacy constructing by guaranteeing its continuity. It’s in sync with our model promise ‘Hum Hain… Hamesha,’ reflecting our dedication to standing by our clients at each step of their journey.”
The movie showcases the protagonist’s dedication to saving and constructing property for his household. Nonetheless, in his journey, he overlooks a vital query: What is going to occur to the method of constructing this Viraasat if an unexpected occasion happens? The movie is delivered to life by Rajkummar Rao, the model ambassador of Kotak Life, who introduces Kotak Life’s Time period Insurance coverage Plans as a smart and inexpensive answer that ensures the continuity of constructing one’s Viraasat.
Heval Patel, COO at The Womb stated, “Conventional time period insurance coverage messaging has centered round uncertainty. On this sea of sameness, we noticed a possibility to alter the dialog by specializing in what actually drives customers—their need to construct a Viraasat. By reframing time period insurance coverage as a device to guard this technique of Virasaat constructing, we’ve given the class a recent and compelling perspective.”
The marketing campaign can be rolled out throughout a number of platforms guaranteeing most attain and engagement.
Written with the View : afaqs
